Logótipo Bing: Cores, Códigos Hex e Análise de Design

Análise de design

Bing's primary mark is a stylised lowercase 'b' rendered as a continuous folded ribbon, functioning as an abstract symbol rather than a literal letterform. The glyph is built from a single stroke that loops to form the bowl and ascender, creating a sense of motion and continuity that suggests search-as-journey. Its geometry is soft and approachable — rounded terminals, uniform stroke weight, and generous counter space — which allows it to scale cleanly down to favicon size (16×16 px) without losing legibility. The mark sits comfortably alongside Microsoft's broader Fluent Design language, sharing the same corner radii and optical balancing principles used across Office and Windows icons, so it feels native inside the Microsoft ecosystem while remaining distinct from the parent brand's four-square window.

Single-stroke folded ribbon forming a 'b'Consistent teal colour across touchpointsRounded, friendly geometry shared with Microsoft Fluent iconsUsed alone without wordmark at small sizes

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured gray (#737373) appears in a monochrome or accessibility variant; the brand's canonical palette is a vibrant teal (approx. #00A6ED) that signals technology, clarity, and freshness — a deliberate contrast to Google's primary multicolour playfulness and DuckDuckGo's privacy-green. Teal occupies an underused hue in search, giving Bing instant shelf differentiation while meeting WCAG AA contrast on white backgrounds.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Bing, independentemente da cor ou sector.

Paleta web de marca

Cores que Bing utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Bing

Bing, operated by Microsoft Corporation, is a popular search engine in the United States and globally. Founded in 2009, Bing has been designed to provide users with a search experience that incorporates both traditional search results and visually appealing features such as image search, video search, and maps. Since its launch, Bing has aimed to compete with other major search engines like Google and Yahoo. The headquarters of Bing is located in Bellevue, Washington, United States. Situated in the heart of Microsoft's corporate headquarters, the Bing team operates in a state-of-the-art facility that fosters collaboration and innovation. The office space offers cutting-edge technology and amenities that contribute to a productive work environment. Bing primarily offers internet search services, providing users with access to a vast array of information across different disciplines. It uses complex algorithms to rank websites based on their relevance to a given search query. Additionally, Bing offers specialized search features such as image and video search, shopping search, news search, and maps. These features enhance the user's search experience by providing diversified and highly relevant search results for a wide range of topics. On a global scale, Bing has partnerships and collaborations with various entities to expand its reach. One of its noteworthy partnerships is with Yahoo, in which Bing powers Yahoo's search results. This collaboration allows Bing to access a larger user base and increase its market share. Bing also has various subsidiaries, such as Bing Ads, which focuses on advertising on the Bing platform. In terms of market position, Bing was the second-largest search engine in the United States as of 2021, with a market share of around 6. 6%. While Google dominates the search engine market, Bing has managed to carve out a significant share by offering a unique search experience and capitalizing on its partnerships. Notably, Bing has constantly evolv

Perguntas sobre o logótipo Bing

When did Bing introduce its current folded-ribbon logo?

Microsoft unveiled the current teal ribbon 'b' in 2016 as part of a broader Fluent Design refresh, replacing the 2013 yellow-orange gradient mark.

Does Bing ever use a wordmark alongside the symbol?

Yes. In most marketing and product headers the symbol appears left of a custom 'Bing' wordmark set in Microsoft's Segoe UI typeface, but the symbol stands alone in app icons, favicons, and tight spaces.

Qual é a cor do logótipo Bing?

A cor dominante do logótipo Bing é Dull (hex #737373). A correspondência Pantone mais próxima é 424 C.

Quantas cores tem o logótipo Bing?

O logótipo Bing utiliza 1 cor primária: #737373.

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O logótipo Bing é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.