American Heart Association Logo
The American Heart Association logo uses 1 primary color. Its dominant color is Akabeni (#C0242B, closest Pantone 711 C). American Heart Association operates in the Public Health & Safety industry.
- Color family
- red
- Industry
- Public Health & Safety
- Brand popularity
- Top 1% of indexed brands
- Website
- heart.org
Design analysis
The American Heart Association mark is a combination logo: a stylized heart icon paired with a clean, all-caps wordmark set in a condensed sans-serif. The icon merges two universal symbols — a heart silhouette and a torch flame — into a single continuous line. The flame rises from the heart's center cleft, suggesting both urgency and the "spark" of life. This dual metaphor works because it reads instantly at favicon size (the flame tip and heart lobes remain distinct) while carrying enough detail for large-format signage. The wordmark uses tight letter-spacing and uniform stroke weight, which locks visually with the icon's line weight. In the public-health sector, where many logos default to generic pulses or EKG lines, this mark avoids cliché by fusing care (heart) with action (torch), giving it a distinct silhouette that separates it from hospital systems and pharma brands.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #C0242B (Akabeni) is a high-chroma red with a blue undertone, placing it closer to arterial blood than to fire-engine orange. In healthcare, red signals both emergency and vitality; this specific hue avoids the pinkish cast common in women's-heart campaigns, reinforcing the organization's gender-neutral authority. Used at roughly 8% of the mark's total area, the color acts as a spotlight — drawing the eye to the flame-heart fusion — while the remaining white space keeps clinical materials legible and printing costs predictable across collateral.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the American Heart Association logo, regardless of color or industry.
Brand web palette
Colors American Heart Association uses across its website — the broader brand system around the logo.
About American Heart Association
The American Heart Association is a renowned brand dedicated to reducing deaths caused by heart disease and stroke. Their relentless efforts aim to create a world of longer, healthier lives. As a trusted authority, they provide a wide range of products and services to empower individuals and communities. The American Heart Association offers valuable information about cardiovascular conditions, as well as resources related to ECC and CPR. Their website also provides heart disease information tailored for healthcare professionals, caregivers, and educators. They emphasize healthy living and offer guidance on maintaining a heart-healthy lifestyle. Additionally, the American Heart Association actively encourages volunteering and provides opportunities to learn CPR. They have a shop where you can find products related to heart health. Further, the association accepts one-time and monthly donations to support lifesaving research and prevention programs. By staying up to date with the latest news and stories, the American Heart Association ensures that individuals have access to relevant and helpful information about their health. Join the movement and help save lives by supporting the American Heart Association today
Questions about the American Heart Association logo
Why does the AHA logo combine a heart with a torch?
The torch represents the urgency of emergency cardiovascular care (CPR, defibrillation) while the heart stands for the organ and the cause. Together they communicate both the medical mission and the activist spirit of the organization.
Has the logo changed significantly since the 1990s?
The core heart-torch icon has remained visually consistent for decades, though the wordmark has been refined from a serif to a condensed sans-serif and the red hue standardized to the current #C0242B for digital reproducibility.
What color is the American Heart Association logo?
The dominant color of the American Heart Association logo is Akabeni (hex #C0242B). The closest Pantone match is 711 C.
How many colors does the American Heart Association logo have?
The American Heart Association logo uses 1 primary color: #C0242B.
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The American Heart Association logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.