Logo de SAP
El logo de SAP usa 3 colores primarios. Su color dominante es Atmosphere (#0097DC, Pantone más cercano 279 C). SAP opera en la industria Programming & Developer Software.
- Familia de colores
- blue
- Industria
- Programming & Developer Software
- Popularidad de la marca
- Top 1% de marcas indexadas
- Sitio web
- sap.com
Análisis de diseño
SAP's logo is a custom wordmark composed of three geometric sans-serif letters. The letterforms feature distinctive details: the 'S' uses a continuous stroke with balanced terminals, the 'A' has a disconnected crossbar creating negative space, and the 'P' opens its counter with a horizontal cut rather than a closed bowl. These choices give the mark personality while maintaining the legibility required for global enterprise signage. The mark is typically set in a gradient of the measured blues, though solid-color applications exist for single-color reproduction.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured palette — #0097DC, #00AEEF, #006CB8 — sits in the cyan-to-blue range that dominates enterprise software branding, but SAP's specific hue is brighter and more optimistic than the dark navies used by legacy competitors. This positions the brand as modern and cloud-native rather than mainframe-era. The gradient application adds depth on digital surfaces while the dominant #0097DC (Pantone 279 C) ensures strong contrast on white backgrounds and meets accessibility standards for text at UI sizes.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de SAP, independientemente del color o industria.
Paleta web de la marca
Colores que SAP usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de SAP
SAP, headquartered in Walldorf, Germany, is a multinational software corporation that specializes in enterprise resource planning (ERP) software. Founded in 1972, SAP has grown from a small software vendor to one of the world's largest software companies. SAP offers a wide range of products and services to businesses of all sizes and industries. Its flagship product, SAP ERP, provides integrated solutions for finance, human resources, supply chain management, and customer relationship management. Additionally, SAP offers industry-specific solutions such as SAP S/4HANA for retail, manufacturing, and healthcare. With a presence in over 180 countries, SAP operates globally, serving more than 437,000 customers worldwide. The company has a significant number of subsidiaries, including Concur, Ariba, and SuccessFactors, which provide additional capabilities in areas like travel and expense management, procurement, and talent management. SAP also has numerous joint ventures and partnerships with leading technology companies. In terms of market position, SAP is one of the leading players in the global software market. It competes with other major enterprise software companies such as Oracle, Microsoft, and Salesforce. SAP has consistently achieved strong global sales, generating over €23 billion in revenue in 2020. It has also maintained a strong market share in the ERP software market. Over the years, SAP has undergone various changes and developments to drive growth. One significant event was the introduction of SAP HANA, an in-memory computing platform that revolutionized the speed and efficiency of data processing. SAP has also expanded its cloud offerings, providing software-as-a-service (SaaS) solutions that enable businesses to access SAP software through the cloud. Currently, SAP continues to innovate and evolve its product lineup, focusing on the integration of AI and machine learning technologies into its solutions. The company is also investing heavily in sustain
Preguntas sobre el logo de SAP
What font does SAP use in its logo?
SAP uses a proprietary custom typeface designed exclusively for the brand; it is not a commercially available font. The letterforms share DNA with geometric sans-serifs like Futura or Gotham but include unique modifications to the 'A', 'P', and 'S' for trademark distinctiveness.
When did SAP last change its logo?
The current wordmark was introduced in 2011 as part of a broader brand refresh led by the internal design team with external agency support. It replaced the previous 1999 logo which featured a stylized square symbol alongside the name. The 2011 update removed the symbol entirely, simplified the color treatment, and refined the letterforms for digital clarity.
¿Qué color tiene el logo de SAP?
El color dominante del logo de SAP es Atmosphere (hex #0097DC). El Pantone más cercano es 279 C.
¿Cuántos colores tiene el logo de SAP?
El logo de SAP usa 3 colores primarios: #0097DC, #00AEEF, #006CB8.
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El logo de SAP es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.