Nº 110 Logo de GAP

Logo de GAP

El logo de GAP usa 3 colores primarios. Su color dominante es Armour Wash (#010101, Pantone más cercano Black 6 C). GAP opera en la industria Fashion & Apparel.

Familia de colores
black
Popularidad de la marca
Top 1% de marcas indexadas
Sitio web
gap.com

Análisis de diseño

The Gap logo is a bold, all-caps sans-serif wordmark set in a customized geometric grotesque — closely related to Helvetica or a proprietary variant like Spire. The letterforms are tightly tracked with optically balanced counters, giving the mark a solid, monolithic presence. The 'G' and 'P' share a similar aperture width, while the 'A' features a low crossbar that reinforces horizontal stability. No icon, ligature, or decorative element accompanies the type; the brand name alone carries full identification weight. This reductionist approach works exceptionally well at small sizes: the heavy stems and open apertures resist fill-in on low-resolution screens, embroidery, or woven labels. In the fashion-apparel context, where logos often compete with garment patterns and texture, the mark's stark simplicity ensures legibility across denim tags, tote bags, and digital thumbnails alike.

All-caps geometric sans-serif wordmarkTight, even letterspacing with low-crossbar AMonolithic weight — no thin/thin contrastStandalone typography — no symbol or box required

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The measured palette — #010101, #353535, #171717 — reveals a near-black, single-hue strategy with subtle tonal variation likely from anti-aliasing or fabric texture. This anchors the brand in neutrality, allowing the logo to sit silently on any garment color or seasonal campaign without clashing. In an industry reliant on chromatic flexibility, a pure dark neutral functions as a universal ink: it prints cleanly on white hangtags, embosses on leather, and reverses to white on the iconic blue square without requiring a secondary palette.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Logo de GAP, versión principal
Principal SVG PNG
Logo de GAP, versión blanca para fondos oscuros
Blanco SVG PNG
Logo de GAP, versión monocromática en negro
Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de GAP, independientemente del color o industria.

Paleta web de la marca

Colores que GAP usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de GAP

Discover the timeless and versatile fashion of GAP. Browse through our extensive collection of clothing for women, men, maternity, kids, and babies, and find the perfect outfit for every occasion. Our style is a fusion of clean and confident designs, offering comfortable and accessible fashion choices that are both classic and modern. From jeans to t-shirts to dresses, our diverse range of products ensures that the whole family can stay fashionable and on-trend. With GAP, you can shop for casual and stylish apparel effortlessly. Whether you're looking for everyday essentials or special occasion wear, we have everything you need. Fall in love with our new arrivals, including denim minis, puffed sleeves, and floral patterns that are perfect for the upcoming season. Experience the happiest styles on earth with our Disney Shop and explore our extensive denim collection for every generation. Visit GAP today and discover the joy of timeless fashion

Preguntas sobre el logo de GAP

Why did Gap revert to its old logo after the 2010 redesign?

The 2010 redesign replaced the classic blue-box mark with a plain Helvetica wordmark and a small blue gradient square. Customers and designers criticized it as generic and disconnected from the brand's heritage. After one week of public backlash, Gap announced it would return to the original 1990 logo, which remains in use today.

Is the Gap logo always presented in a blue square?

No. The blue square is a brand signature, not the logo itself. The core mark is the wordmark, which appears in white on blue for primary applications, in black or dark gray on product tags and packaging, and reversed to white on colored backgrounds. The square is a consistent framing device, not a mandatory container.

¿Qué color tiene el logo de GAP?

El color dominante del logo de GAP es Armour Wash (hex #010101). El Pantone más cercano es Black 6 C.

¿Cuántos colores tiene el logo de GAP?

El logo de GAP usa 3 colores primarios: #010101, #353535, #171717.

Más logos de black ver todo →

Más logos de Fashion & Apparel ver todo →

El logo de GAP es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.