Logo de Amazon Web Services
El logo de Amazon Web Services usa 2 colores primarios. Su color dominante es Imperial Primer (#252F3E, Pantone más cercano 4280 C). Amazon Web Services opera en la industria Business Services.
- Familia de colores
- blue
- Industria
- Business Services
- Popularidad de la marca
- Top 1% de marcas indexadas
- Sitio web
- aws.com
Análisis de diseño
The AWS mark is a hybrid wordmark-symbol combination. The letters "AWS" are set in a custom geometric sans-serif — clean, monolinear, and slightly wide — with the "A" and "S" serving as anchors for a sweeping orange curve beneath. That curve functions simultaneously as a smile (customer satisfaction), an arrow (forward motion, scale), and a visual bridge linking the first and last letters. The mark is horizontally oriented, locking the symbol to the type so it never appears alone in primary usage. At small sizes — favicon, mobile nav bar, CLI output — the curve remains legible because it's a single continuous stroke with clear clearance from the letterforms. The dark navy letterforms provide enough contrast to hold on light and mid-tone backgrounds, while the orange curve pops without vibrating. In the cloud infrastructure category, where competitors lean heavily on abstract cloud icons, hexagons, or circuit motifs, AWS avoids pictorial clichés entirely. The design relies on typographic confidence and a single expressive gesture, which scales from a 16px tab icon to a building-side sign without redesign.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured palette — #252F3E (Imperial Primer, a near-black navy) and #FF9900 (Amazon Orange) — splits the difference between enterprise trust and platform energy. The navy dominates at roughly 12% of the mark's pixel area, grounding the wordmark in the serious, security-conscious tone procurement teams expect. The orange, at roughly 6%, is restrained to the curve alone, delivering brand recognition without the visual fatigue of an all-orange mark. This ratio mirrors Amazon's parent brand but feels more disciplined, signaling a service layer rather than a retail storefront.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Amazon Web Services, independientemente del color o industria.
Paleta web de la marca
Colores que Amazon Web Services usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Amazon Web Services
Amazon Web Services (AWS) is a leading brand that offers a wide range of products and services in the field of serverless computing. With AWS, you can build and run applications and services without the need to worry about servers. By adopting serverless computing, you can eliminate the task of provisioning, scaling, and managing servers, allowing you to focus more on your core business. AWS provides a comprehensive suite of serverless technologies, including AWS Lambda, Amazon API Gateway, and Amazon DynamoDB. These technologies enable you to run code, manage data, and seamlessly integrate applications, all without the need to manage servers. With automatic scaling, built-in high availability, and a pay-for-use billing model, AWS offers a cost-effective and efficient solution for your serverless computing needs. Whether you are a developer, a business owner, or an enterprise, AWS's serverless technologies empower you to build and run applications with ease. Take advantage of the flexibility, scalability, and reliability offered by AWS, and experience the benefits of serverless computing. Get started with AWS today and unlock the full potential of your applications and services
Preguntas sobre el logo de Amazon Web Services
Does AWS have a standalone icon without the wordmark?
Yes. AWS uses a simplified "smile" icon — the orange curve on a navy square — for app icons, favicons, and console avatars. The full wordmark remains the primary logo for marketing, documentation, and partner materials.
Why does the curve stop at the S instead of extending like Amazon's A-to-Z arrow?
The AWS curve connects the first and last letters of the initialism (A to S), not the full alphabet. It echoes the parent brand's arrow logic but adapts it to the three-letter name, preserving the smile/arrow dual meaning without implying "A to Z" services.
¿Qué color tiene el logo de Amazon Web Services?
El color dominante del logo de Amazon Web Services es Imperial Primer (hex #252F3E). El Pantone más cercano es 4280 C.
¿Cuántos colores tiene el logo de Amazon Web Services?
El logo de Amazon Web Services usa 2 colores primarios: #252F3E, #FF9900.
Más logos de blue ver todo →
Más logos de Business Services ver todo →
El logo de Amazon Web Services es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.