Logo de Amazon
El logo de Amazon usa 3 colores primarios. Su color dominante es Coarse Wool (#171D27, Pantone más cercano 532 C). Amazon opera en la industria E Commerce & Shopping.
- Familia de colores
- blue
- Industria
- E Commerce & Shopping
- Popularidad de la marca
- Top 1% de marcas indexadas
- Sitio web
- amazon.com
Análisis de diseño
The Amazon mark is a lowercase wordmark with an integrated symbolic arrow. The typography uses a modified version of Officina Sans Bold — rounded, approachable, and highly legible at small sizes. The defining element is the curved arrow stretching from the 'a' to the 'z', which simultaneously communicates three things: the breadth of inventory (A to Z), a smile suggesting customer satisfaction, and forward momentum. The arrow's terminal sits precisely at the midpoint of the 'z', creating visual balance. The mark works as a pure logotype without any separate icon, which simplifies application across packaging, app icons, and fulfillment centers. At favicon scale, the arrow alone remains recognizable, a practical strength for digital-first retail.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The palette anchors on #171D27, a near-black with blue undertones that reads as authoritative and premium without the harshness of pure black. The arrow's #FF6201 orange provides the only chromatic accent — warm, energetic, and visible on cardboard shipping boxes where brand impressions are highest. The measured #666666 gray appears in secondary lockups and sub-brands (AWS, Prime Video), creating a neutral bridge between the dark primary and the vibrant accent. This restraint defies e-commerce competitors who often use multiple bright colors; Amazon's two-tone system scales globally without cultural color conflicts.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Amazon, independientemente del color o industria.
Paleta web de la marca
Colores que Amazon usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Amazon
Amazon. com, also known as Amazon, is an American multinational technology company based in Seattle, Washington. It was founded by Jeff Bezos on July 5, 1994, and initially started as an online marketplace for books. Since then, it has expanded its product offerings to include electronics, apparel, furniture, and various other consumer goods, as well as digital streaming services and cloud computing. The headquarters of Amazon. com is located in Seattle. The company has grown exponentially over the years and now operates worldwide. It has separate websites for different countries, including Amazon. co. uk for customers in the United Kingdom. Amazon. com offers a wide range of products and services to cater to customer needs. These include Amazon Prime, a subscription-based service that offers benefits such as free two-day shipping, access to streaming services like Prime Video and Prime Music, and exclusive deals. Amazon also produces consumer electronics like the Kindle e-reader, Fire tablets, Fire TV, and Echo devices, that utilize the company's voice-controlled virtual assistant, Alexa. On a global scale, Amazon. com has established itself as a prominent player in the e-commerce industry. It has expanded its operations through acquisitions, partnerships, and subsidiaries such as Whole Foods Market, IMDb, Audible, and Zappos, to name a few. With a solid infrastructure and sophisticated logistics management, Amazon has become one of the largest retailers in the world. In terms of market position, Amazon. com is a dominant force with significant global sales. The company's innovative approach to e-commerce, emphasis on customer experience, and aggressive expansion strategies have allowed it to surpass many of its competitors. Amazon often faces competition from other e-commerce giants, such as Alibaba and Walmart, but continues to maintain its leading position. Throughout its history, Amazon. com has achieved numerous milestones. One notable event was the introducti
Preguntas sobre el logo de Amazon
What does the Amazon arrow mean?
The arrow points from 'a' to 'z' to signify that Amazon sells everything from A to Z. Its curved shape also forms a smile, representing customer satisfaction. The dual meaning was intentional when Turner Duckworth designed the mark in 2000.
Has the Amazon logo changed since launch?
The original 1995 logo featured a translucent 'A' with a river motif. The current wordmark with the smile arrow debuted in 2000 and has remained visually consistent, with only minor optical refinements to the typeface and arrow weight for digital rendering.
¿Qué color tiene el logo de Amazon?
El color dominante del logo de Amazon es Coarse Wool (hex #171D27). El Pantone más cercano es 532 C.
¿Cuántos colores tiene el logo de Amazon?
El logo de Amazon usa 3 colores primarios: #171D27, #666666, #FF6201.
Más logos de blue ver todo →
Más logos de E Commerce & Shopping ver todo →
El logo de Amazon es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.