Logótipo ASUS
O logótipo ASUS utiliza 1 cor primária. A sua cor dominante é Bokara Grey (#2D2926, correspondência Pantone mais próxima Black C). ASUS opera no sector Computer Hardware.
- Família de cores
- black
- Sector
- Computer Hardware
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- asus.com
Análise de design
The ASUS logo is a custom wordmark set in a heavily modified, geometric sans-serif italic. Each letter is constructed from straight segments and sharp angles rather than curves — the 'A' lacks a crossbar and opens at the apex, the 'S' is built from three angular strokes, and the 'U' terminates in squared-off verticals. This gives the mark a engineered, modular appearance that mirrors the company's hardware roots. The consistent slant (approximately 12–15 degrees) implies forward motion without resorting to a separate icon. At small sizes the open counters and absence of thin strokes preserve legibility, though the non-standard 'A' can momentarily read as a lambda or incomplete form to unfamiliar viewers. In the computer-hardware sector, where competitors like Dell, HP, and Lenovo use either upright wordmarks or symbol-plus-type combinations, the pure angled wordmark stands out as a single, ownable typographic gesture that reproduces cleanly on motherboard PCBs, laptop lids, and BIOS splash screens alike.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured #2D2926 (Bokara Grey) functions as a practical near-black. In an industry awash with electric blues, neon greens, and gradient 'AI' palettes, a single dark neutral signals precision manufacturing and serious engineering. It prints reliably on cardboard retail boxes, laser-etches cleanly on aluminium chassis, and maintains contrast on both light and dark backgrounds without requiring a secondary colour system.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo ASUS, independentemente da cor ou sector.
Paleta web de marca
Cores que ASUS utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre ASUS
ASUS, also known as ASUSTeK Computer Inc., is a multinational company founded in Taiwan in 1989, with its headquarters located in Taipei, Taiwan. It is known for producing computer hardware and electronics. ASUS started initially as a motherboard manufacturer and later expanded its product offerings to include laptops, desktop PCs, smartphones, tablets, servers, networking equipment, and various computer components. ASUS has established a strong presence worldwide, forming joint ventures and partnerships with Intel, Microsoft, Google, Nvidia, and AMD, among others. ASUS has emerged as a key player in the global technology market and has achieved significant market share in various product categories, including AI PC and motherboards, where it has been the leading motherboard manufacturer for over two decades. In the laptop market, ASUS has consistently ranked among the top five laptop vendors worldwide. It also enjoys a significant market share in the gaming laptop segment with its ROG (Republic of Gamers) brand. ASUS has made several significant achievements and strategic changes throughout its history. In recent years, it has actively expanded its product portfolio to cater to different customer segments. The company has made notable improvements in its smartphone offerings and has gained recognition for its ZenFone and ROG series. It has also ventured into the wearable technology market with its ASUS VivoWatch line of smartwatches. In terms of its current status, ASUS continues to innovate and diversify its product lineup in response to evolving market trends. It remains a global leader in computer hardware and has expanded its presence in emerging technologies such as artificial intelligence and the Internet of Things. ASUS actively engages in research and development and collaborates with industry partners to deliver cutting-edge products to its customers. The company's commitment to quality, innovation, and customer satisfaction positions it as a prominent bra
Perguntas sobre o logótipo ASUS
Has the ASUS logo changed much since the company was founded?
The core wordmark has remained visually consistent since the 1990s, with only minor optical refinements to spacing and vertex sharpness. No major redesign or symbol addition has been introduced for the master brand.
Is the ASUS logo a custom font or a modified commercial typeface?
It is a proprietary logotype drawn specifically for the brand; no commercial font matches its exact geometry. Internal brand guidelines treat it as artwork rather than a typeface, so it is not licensed for external use.
Qual é a cor do logótipo ASUS?
A cor dominante do logótipo ASUS é Bokara Grey (hex #2D2926). A correspondência Pantone mais próxima é Black C.
Quantas cores tem o logótipo ASUS?
O logótipo ASUS utiliza 1 cor primária: #2D2926.
Mais logótipos black ver tudo →
Mais logótipos Computer Hardware ver tudo →
O logótipo ASUS é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.