Logótipo LinkedIn: Cores, Códigos Hex e Análise de Design

Análise de design

LinkedIn's logo is a combination mark consisting of a distinctive "in" ligature symbol and a wordmark. The symbol features lowercase "i" and "n" characters joined at the baseline within a rounded square container — the "i" dot sits centered above the "n" stem, creating visual balance. This mark functions as both an app icon and a brand signature. At small sizes (favicon, mobile app), the symbol alone remains legible because the joined letterforms create a unique silhouette rather than relying on fine detail. The wordmark uses a custom geometric sans-serif with tight kerning; the "in" symbol often replaces the "in" in "LinkedIn" for compact layouts. The rounded square container softens the corporate feel while maintaining grid alignment across digital touchpoints. This system works because it scales from 16px favicon to billboard without losing recognition — the ligature is the anchor.

Joined "in" ligature inside rounded squareSingle saturated blue (#0A66C2) as sole brand colorCustom geometric sans-serif wordmark with tight spacingSymbol doubles as app icon and wordmark shorthand

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The single-brand blue (#0A66C2) signals trust, competence, and digital-native professionalism — core expectations in professional networking and SaaS. Unlike multi-color palettes common in consumer social apps, this monochrome approach reinforces LinkedIn's serious, career-focused positioning. The high saturation ensures visibility against white backgrounds in feed contexts, while the hue avoids the purple undertones of competitors like Facebook/Meta, carving distinct ownership in the "professional blue" spectrum.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo LinkedIn, independentemente da cor ou sector.

Paleta web de marca

Cores que LinkedIn utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre LinkedIn

LinkedIn is a social networking platform founded in 2002 and headquartered in Sunnyvale, California, United States. It was officially launched in 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant. In December 2008, LinkedIn reached 30 million members globally. LinkedIn primarily focuses on professional networking and career development. It allows users to create professional profiles, connect with others, and share industry-specific content. The platform is widely used for job searching, recruitment, and building professional relationships. It also offers features like messaging, groups, news feed, job postings, and job application tracking. As of 2021, LinkedIn operates on a global scale, with more than 774 million members in more than 200 countries and territories. It has subsidiaries in various countries, including LinkedIn China, LinkedIn India, and LinkedIn Germany. In 2016, Microsoft acquired LinkedIn for $26. 2 billion, allowing for further growth and integration with Microsoft's software and services. LinkedIn has established several strategic partnerships to enhance its offerings. In 2017, LinkedIn partnered with Bizzabo to offer integrated event management services. It also collaborates with educational institutions, providing a platform for learning and development, such as LinkedIn Learning, where users can access a wide range of online courses. In terms of market position, LinkedIn is a dominant player in the professional networking space. It faces competition from platforms like Indeed, Glassdoor, and XING. However, LinkedIn stands out due to its extensive user base and strong focus on professional connections. In recent years, LinkedIn has made significant updates to its platform. It introduced features like LinkedIn Live, enabling live streaming on the platform, and LinkedIn Stories, allowing users to post short-lived content. It has also expanded its advertising capabilities, targeting businesses looking to reach

Perguntas sobre o logótipo LinkedIn

Why does LinkedIn use only the "in" symbol sometimes?

The "in" ligature functions as a standalone brand mark because the joined letterforms create a unique, ownable shape that remains recognizable at favicon size. LinkedIn uses the symbol alone for app icons, browser tabs, and compact UI placements where the full wordmark would be illegible.

Has the LinkedIn logo changed since Microsoft acquired it?

The core "in" symbol and blue have remained consistent since a 2019 refinement that adjusted the symbol's proportions and rounded-square radius for better optical balance at small sizes. Microsoft's ownership has not triggered a logo redesign; the brand retained its established equity.

Qual é a cor do logótipo LinkedIn?

A cor dominante do logótipo LinkedIn é Amnesia Blue (hex #0A66C2). A correspondência Pantone mais próxima é 2131 C.

Quantas cores tem o logótipo LinkedIn?

O logótipo LinkedIn utiliza 1 cor primária: #0A66C2.

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O logótipo LinkedIn é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.