Logótipo Kochava
O logótipo Kochava utiliza 1 cor primária. A sua cor dominante é Abaddon Black (#231F20, correspondência Pantone mais próxima 419 C). Kochava opera no sector Marketing & Advertising.
- Família de cores
- black
- Sector
- Marketing & Advertising
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- kochava.com
Análise de design
The Kochava logo is a lowercase wordmark paired with a geometric star glyph that doubles as the dot on the "i" — a direct visual translation of the Hebrew name meaning "star." The glyph is constructed from four elongated, symmetrical points rotated 45 degrees, forming an eight-pointed star that reads cleanly at favicon size. Letterforms use a customized geometric sans-serif with uniform stroke weight, open apertures, and a distinctive single-story "a" that mirrors the glyph's angular language. The mark avoids gradients, shadows, or 3D effects, relying entirely on figure-ground contrast. This restraint serves the martech sector well: the logo remains legible on dark dashboard backgrounds, in single-color print on conference swag, and when reduced to 16 × 16 pixels in a browser tab. The integrated glyph/wordmark lockup eliminates the need for a separate icon file, simplifying implementation across SDK documentation, partner portals, and programmatic ad creative.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The near-black #231F20 (Abaddon Black) projects technical authority and data neutrality — essential in an industry where brands audit Kochava's measurements. A single deep neutral avoids the cliché blue/purple gradients common in ad-tech, ensuring the mark never competes with clients' own brand colors when co-branded on reports or dashboards. The 4.4% coverage figure suggests the glyph occupies minimal surface area, letting the wordmark carry recognition weight while the star acts as a subtle mnemonic.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Kochava, independentemente da cor ou sector.
Paleta web de marca
Cores que Kochava utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Kochava
Kochava is the industry standard for secure, real-time data solutions. They specialize in helping people-based marketers establish identity, define and activate audiences, and measure and optimize their marketing efforts across connected devices. Founded in 2011 by a team of mobile and gaming professionals, Kochava saw the need for a better understanding of the feedback loop between user acquisition, engagement, and lifetime value for mobile applications. This led them to create a mobile measurement platform that provides valuable insights into media advertising conversion and the effectiveness of mobile ad spend by partners. Based in the picturesque ski resort town of Sandpoint, Idaho, Kochava's headquarters allows them to focus on developing cutting-edge code while enjoying the quality of life the town offers. They believe in the Life 2. 0 concept, choosing a location they love while remaining globally relevant in their work. This unique philosophy helps them attract talented individuals who value a balanced lifestyle. The name Kochava, derived from a Hebrew word meaning star, reflects their vision of providing visibility into billions of data points, millions of users, and hundreds of millions of dollars in lifetime value and promotional ad spend. Their Unified Audience Platform empowers customers to manage their data effectively and tap into the power of connected audiences. With the ever-increasing importance of mobile technology, Kochava is at the forefront, enabling brands to engage with their customers on a highly personal and individual level
Perguntas sobre o logótipo Kochava
Why does Kochava use a star in its logo?
The name Kochava derives from a Hebrew word meaning "star." The eight-pointed glyph visually encodes that etymology while functioning as the dot on the "i," turning linguistic meaning into a compact, scalable brand asset.
Has the Kochava logo changed since the company founded in 2011?
The core wordmark-and-star structure has remained consistent, though the typeface has been refined over time for better screen rendering and the star glyph's proportions were tightened to improve legibility at small sizes across mobile SDKs and dashboard interfaces.
Qual é a cor do logótipo Kochava?
A cor dominante do logótipo Kochava é Abaddon Black (hex #231F20). A correspondência Pantone mais próxima é 419 C.
Quantas cores tem o logótipo Kochava?
O logótipo Kochava utiliza 1 cor primária: #231F20.
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O logótipo Kochava é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.