Logótipo Klaviyo: Cores, Códigos Hex e Análise de Design

Análise de design

Klaviyo uses a lowercase wordmark set in a custom geometric sans-serif. The letterforms are built on a consistent stroke width with rounded terminals, giving the mark a soft technical feel that reads clearly at favicon size. The 'k' and 'y' carry subtle idiosyncrasies — the 'k' has a detached diagonal arm, the 'y' a curved descender that tucks under the baseline — which act as quiet distinguishing details without relying on a separate icon. Letter-spacing is slightly open, improving legibility in dense UI contexts like email headers or mobile app bars. The mark scales cleanly because it contains no fine serifs, hairlines, or gradients; it is essentially a single-path vector that survives faxing, embroidery, and dark-mode inversion without modification.

Detached-arm 'k' glyphCurved 'y' descender tucking under baselineAll-lowercase geometric sans-serifMonochrome near-black presentation

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The palette relies on two near-black values (#060606 and #323232) that function as a single visual weight. In the martech sector, where competitors often use saturated blues, greens, or purples to signal growth and trust, Klaviyo's restrained darkness communicates precision and data authority. The darker shade anchors the logotype on light backgrounds; the lighter shade appears only in secondary lockups (e.g., 'Powered by Klaviyo' badges) to reduce visual heaviness while maintaining contrast compliance.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Klaviyo, independentemente da cor ou sector.

Paleta web de marca

Cores que Klaviyo utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Klaviyo

Klaviyo is an email marketing platform that helps online businesses drive sales and build customer loyalty through personalized marketing campaigns. The company was founded in 2012 by Andrew Bialecki and Ed Hallen and is based in Boston, Massachusetts. Klaviyo offers a range of products and services to businesses of all sizes, allowing them to create targeted email marketing campaigns, automate workflows, and gain insights through analytics and reporting tools. The platform integrates seamlessly with popular e-commerce platforms and other marketing tools, making it easy for businesses to manage their email marketing efforts in one place. With its user-friendly interface and powerful features, Klaviyo has gained popularity among online retailers and e-commerce businesses. It has a strong presence in the global market and serves thousands of customers around the world. One of Klaviyo's notable partnerships is with Shopify, a leading e-commerce platform. This integration allows Shopify users to easily sync customer and order data with Klaviyo, enabling them to create more personalized and effective email campaigns based on customer behavior and purchase history. In terms of market position, Klaviyo has experienced significant growth and has become a major player in the email marketing industry. It competes with other email marketing platforms, such as Mailchimp and Constant Contact, but has carved out its niche with its focus on e-commerce businesses and its advanced targeting and automation capabilities. Over the years, Klaviyo has achieved several milestones and received recognition within the industry. In 2020, the company secured $200 million in funding, which further fueled its growth and expansion plans. Klaviyo has also been named one of the fastest-growing SaaS companies by Inc. As of the latest information available, Klaviyo continues to innovate and enhance its platform to meet the evolving needs of its customers. It regularly releases updates and improvement

Perguntas sobre o logótipo Klaviyo

Does Klaviyo have a separate icon or symbol apart from the wordmark?

No. Klaviyo's primary brand mark is the wordmark alone. The company does not use a standalone symbol (such as a 'K' monogram) in its core identity; the distinctive 'k' and 'y' letterforms serve as the only graphic shorthand.

Why is the logo set in all lowercase letters?

Lowercase setting reinforces the brand's approachable, developer-friendly tone and improves readability in tight digital spaces like email subject lines and mobile navigation bars. It also differentiates Klaviyo from enterprise competitors that typically use title-case or uppercase logotypes.

Qual é a cor do logótipo Klaviyo?

A cor dominante do logótipo Klaviyo é Accursed Black (hex #060606). A correspondência Pantone mais próxima é Black 6 C.

Quantas cores tem o logótipo Klaviyo?

O logótipo Klaviyo utiliza 2 cores primárias: #060606, #323232.

Mais logótipos black ver tudo →

Mais logótipos Marketing & Advertising ver tudo →

O logótipo Klaviyo é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.