Logótipo Kaspersky
O logótipo Kaspersky utiliza 1 cor primária. A sua cor dominante é Aqua Waters (#009982, correspondência Pantone mais próxima 2402 C). Kaspersky opera no sector Computer Security.
- Família de cores
- teal
- Sector
- Computer Security
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- kaspersky.com
Análise de design
Kaspersky uses a custom wordmark as its primary logo, set in a proprietary geometric sans-serif typeface. The most distinctive character is the initial 'K', constructed from three strokes that converge at sharp angles — the diagonal leg and arm meet the vertical stem at a single point, creating a subtle shield-like negative space that hints at protection without literal iconography. The letterforms maintain consistent stroke weight and open apertures, ensuring legibility down to favicon size (16×16 px). Unlike many competitors who pair a symbol with text, Kaspersky relies entirely on typographic distinctiveness; this reduces cognitive load and avoids the scaling problems of complex emblems. The mark sits comfortably on both dark and light backgrounds because the teal hue carries sufficient luminance contrast in either context.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured teal #009982 (Pantone 2402 C) breaks the cybersecurity sector's heavy reliance on navy blue and red. Teal signals technical precision and calm authority while avoiding the 'trust me' cliché of corporate blue. Its green undertone subtly references 'safe/go' semantics, and the hue remains vibrant on both screen and print without shifting into murky cyan — a practical advantage for a brand that appears across endpoint dashboards, packaging, and event signage.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Kaspersky, independentemente da cor ou sector.
Paleta web de marca
Cores que Kaspersky utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Kaspersky
Kaspersky is a renowned cybersecurity company based in the Russian Federation. Founded in 1997 by Eugene Kaspersky, the company has since become a global leader in providing innovative security solutions to protect individuals and businesses from digital threats. Headquartered in Moscow, Russia, Kaspersky has established a strong presence worldwide with offices in more than 30 countries and a dedicated team of over 4,000 cybersecurity experts. The company's headquarters in Moscow serve as the hub for its research and development centers, where experts analyze and respond to emerging cyber threats. Kaspersky offers a wide range of products and services to safeguard users against malware, viruses, phishing attacks, and other cyber threats. Their flagship products include antivirus software for home and business users, endpoint security solutions, mobile security applications, and threat intelligence services. This comprehensive suite of products caters to individuals, small and medium-sized enterprises, and large corporations. The company operates on a global scale with a strong international presence. It has strategic partnerships and joint ventures with various organizations worldwide, including technology companies, government agencies, and academic institutions. Notable partnerships include collaborations with INTERPOL, Crime Stoppers International, and the United Nations. Kaspersky holds a significant market position in the cybersecurity industry, with a reputation for offering effective and reliable security solutions. The company has consistently been recognized for its excellence and innovation, winning numerous industry awards and accolades. In recent years, Kaspersky has faced scrutiny due to allegations of ties with the Russian government. Although the company has repeatedly denied these allegations, it has made efforts to improve transparency and independence by establishing Transparency Centers in Switzerland and Malaysia. As of the present, Kaspersky con
Perguntas sobre o logótipo Kaspersky
Does Kaspersky have a separate icon or symbol apart from the wordmark?
No. The brand uses the custom wordmark as its sole primary logo. The stylised 'K' is sometimes used alone as an app icon or avatar, but it is a direct crop of the wordmark's first letter, not a separately designed symbol.
Why did Kaspersky choose teal instead of the blue commonly used in cybersecurity?
Teal differentiates the brand in a market saturated with navy and royal blue. The hue conveys technical competence and calm control while its green bias subtly reinforces 'secure/allowed' associations, and it maintains strong contrast on both light and dark UI backgrounds.
Qual é a cor do logótipo Kaspersky?
A cor dominante do logótipo Kaspersky é Aqua Waters (hex #009982). A correspondência Pantone mais próxima é 2402 C.
Quantas cores tem o logótipo Kaspersky?
O logótipo Kaspersky utiliza 1 cor primária: #009982.
Mais logótipos teal ver tudo →
Mais logótipos Computer Security ver tudo →
O logótipo Kaspersky é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.