Logótipo Zapier: Cores, Códigos Hex e Análise de Design

Análise de design

Zapier uses a combined mark: a custom lowercase wordmark paired with a standalone "Z" symbol that doubles as a lightning-bolt zigzag. The wordmark is set in a geometric sans-serif with rounded terminals and a slightly condensed width, giving it a friendly technical feel without looking juvenile. The "Z" icon is built from three parallel strokes that taper at the ends, suggesting motion and connection — a direct visual metaphor for the platform's core promise of linking disparate apps. At small sizes the icon holds its shape well because the strokes maintain consistent weight and clear negative space; the wordmark remains legible down to roughly 16 px height thanks to open counters and generous x-height. In the automation-tool category, where many competitors rely on abstract puzzle pieces or generic arrows, Zapier's mark feels proprietary without being cryptic.

Lightning-bolt "Z" icon with three tapered strokesLowercase geometric wordmark with rounded terminalsSingle near-black color for maximum contrastIcon works independently at favicon size

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The near-black #201515 (Kālā Black) reads as serious infrastructure rather than playful consumer tech, aligning with a product that sits in mission-critical workflows. A single dark neutral avoids the crowded blue-purple gradients common in SaaS, ensuring the mark reproduces cleanly in monochrome print, fax, or high-contrast OS modes. When the brand needs energy, it introduces bright accent colors in UI and marketing — not in the logo itself — keeping the core identity timeless and implementation-agnostic.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Zapier, independentemente da cor ou sector.

Paleta web de marca

Cores que Zapier utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Zapier

Zapier is a brand that specializes in workflow automation for everyone. With over 5,000 app integrations, Zapier automates your work, allowing you to focus on what really matters. Their automation platform offers a no-code solution that can be used across a wide range of apps. Zapier provides a variety of features to help you build flexible workflows, including app integrations that allow you to explore over 5,000 app connections. They also offer early access to new products, such as Tables beta, which provides no-code databases built for Zaps, and Interfaces beta, which offers custom pages to power your Zaps. Additionally, their AI Chatbot beta allows for easy building without code required. Zapier caters to various roles and workflows, including marketing, business owners, IT, sales operations, and more. They offer solutions for lead management, customer communications, internal processes, and data management. Whether you are a startup, small or medium-sized business, or an enterprise, Zapier has resources and support to meet your needs. By connecting your tools and streamlining your mission-critical processes, Zapier makes automation easier and delivers a bigger impact. You can start for free with email or Google, and enjoy their core features for free forever. With an extensive range of apps and the ability to build custom workflows in minutes, Zapier helps you automate the busywork, allowing you to focus on your job and not your tools. Learn more about Zapier and explore their use cases to get more power from your existing tools

Perguntas sobre o logótipo Zapier

Why does Zapier use a lightning bolt shape in its logo?

The three-stroke zigzag forms a "Z" while evoking speed and instantaneous connection — core metaphors for an automation platform that moves data between apps in real time.

Has the Zapier logo changed significantly since launch?

The current mark is a refinement of the original 2011 identity; the wordmark was redrawn for better legibility and the icon's strokes were balanced, but the fundamental lightning-bolt "Z" concept has remained consistent.

Qual é a cor do logótipo Zapier?

A cor dominante do logótipo Zapier é Kālā Black (hex #201515). A correspondência Pantone mais próxima é 419 C.

Quantas cores tem o logótipo Zapier?

O logótipo Zapier utiliza 1 cor primária: #201515.

Mais logótipos red ver tudo →

Mais logótipos Programming & Developer Software ver tudo →

O logótipo Zapier é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.