Logótipo Tokopedia
O logótipo Tokopedia utiliza 1 cor primária. A sua cor dominante é Hedged Garden (#03AC0E, correspondência Pantone mais próxima 2423 C). Tokopedia opera no sector Computers Electronics & Technology.
- Família de cores
- green
- Popularidade da marca
- Top 13% das marcas indexadas
- Website
- tokopedia.com
Análise de design
Tokopedia uses a combined mark: a geometric symbol paired with a lowercase wordmark. The symbol is a solid green circle containing a white, right-pointing triangle that doubles as a stylised "T" — the negative space forms the vertical stem while the triangle's hypotenuse suggests the crossbar. This construction makes the icon readable at app-icon sizes (16–32 px) because the shape relies on a single high-contrast figure-ground relationship rather than fine lines. The wordmark sits to the right in a rounded, geometric sans-serif with uniform stroke weight; the "k" and "p" share identical counter shapes, giving the logotype a rhythmic, modular feel that mirrors the symbol's circular container. In the Indonesian e-commerce landscape — where competitors like Shopee use a shopping-bag icon and Bukalapak uses a stylised "B" — Tokopedia's play-button metaphor signals action and media familiarity, reinforcing its marketplace-plus-content strategy without literal shopping imagery.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The single measured hue #03AC0E (a vivid, slightly yellow-green) dominates the mark at roughly four percent of total pixels, yet it carries the entire brand signal because the symbol is a solid green disc. In Southeast Asian tech, green is category-standard — Grab, Gojek, and Sea Group all own green territories — but Tokopedia's shade is brighter and more saturated than Grab's teal or Gojek's forest green, allowing instant differentiation on a crowded home screen. The white triangle provides maximum contrast for accessibility, and the absence of a secondary colour keeps production costs low across packaging, signage, and merchant collateral.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Tokopedia, independentemente da cor ou sector.
Paleta web de marca
Cores que Tokopedia utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Tokopedia
Tokopedia is an Indonesian technology company and one of the largest e-commerce platforms in Indonesia. It was founded in 2009 by William Tanuwijaya and Leontinus Alpha Edison. The company's headquarters are located in Jakarta, Indonesia. Tokopedia offers a wide range of products and services to its customers. The main focus of the company is on providing an online marketplace for individuals and businesses to buy and sell goods. It allows users to set up their own online stores and provides tools and resources to help them manage their inventory, process orders, and connect with customers. In addition to its marketplace, Tokopedia also offers services such as financial technology, logistics, and payment solutions. On a global scale, Tokopedia has expanded its presence through various partnerships and collaborations. In 2014, it partnered with SoftBank and Sequoia Capital to raise $100 million in funding. In 2020, the company announced a merger with Gojek, a leading technology platform in Southeast Asia, to create the GoTo Group, a new powerhouse in the region's digital economy. Tokopedia has achieved a strong market position in Indonesia and is considered one of the leading e-commerce platforms in the country. It has a significant presence in various sectors including fashion, electronics, and home goods. The company's success can be attributed to its strong focus on customer experience, innovative solutions, and strategic partnerships. Over the years, Tokopedia has achieved numerous milestones. In 2018, it became the first Indonesian tech company to reach a valuation of $1 billion, earning it the status of unicorn startup. Additionally, the company has received several awards and recognition for its contributions to the e-commerce industry. As of the latest information available, Tokopedia is now part of the GoTo Group following its merger with Gojek. This strategic move aims to create a super-app ecosystem that offers a wide range of services and benefits to cust
Perguntas sobre o logótipo Tokopedia
Has Tokopedia changed its logo since the Gojek merger?
No. Following the 2021 formation of GoTo Group, Tokopedia retained its existing green circular mark and lowercase wordmark. The parent group introduced a separate GoTo corporate logo, but the consumer-facing Tokopedia brand identity remained unchanged.
Why does the symbol look like a play button?
The right-pointing triangle inside a circle is a deliberate play-button reference, signalling Tokopedia's expansion into live-stream shopping and video content (Tokopedia Play) while retaining the initial "T". This dual meaning lets the icon work for both marketplace navigation and media playback contexts.
Qual é a cor do logótipo Tokopedia?
A cor dominante do logótipo Tokopedia é Hedged Garden (hex #03AC0E). A correspondência Pantone mais próxima é 2423 C.
Quantas cores tem o logótipo Tokopedia?
O logótipo Tokopedia utiliza 1 cor primária: #03AC0E.
Mais logótipos green ver tudo →
Mais logótipos Computers Electronics & Technology ver tudo →
O logótipo Tokopedia é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.