Logótipo iSpot: Cores, Códigos Hex e Análise de Design

Análise de design

The iSpot logo is a typographic wordmark where the lowercase "i" serves as the primary symbolic device. The dot of the "i" is rendered as a solid, perfectly circular spot in the brand green, visually separating from the charcoal stem and the remaining letterforms ("spot") set in a clean, geometric sans-serif. This construction turns the company name into a literal demonstration of its function: identifying and measuring a single "spot" within a linear sequence. The typeface features open apertures and uniform stroke weight, ensuring legibility at favicon sizes where the green dot remains readable as a standalone app icon. The mark avoids gradients, shadows, or illustrative detail, adhering to the flat-design conventions of contemporary SaaS and ad-tech branding while retaining enough personality to avoid genericism.

Green circular dot on the "i" doubling as a location pinLowercase geometric sans-serif with consistent stroke widthTwo-tone color split isolating the symbolic elementCompact horizontal ratio fitting video player corners

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The charcoal (#414042) grounds the wordmark in professional neutrality, signaling data credibility and B2B seriousness common in analytics platforms. The high-visibility green (#8AC440) acts as a deliberate signal flare — its yellow undertone maximizes luminance contrast against dark dashboards and video-player overlays where the logo frequently appears. This two-tone split mirrors the industry's shift from static Nielsen-era blues toward energetic, digital-first palettes that imply real-time insight.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo iSpot, independentemente da cor ou sector.

Paleta web de marca

Cores que iSpot utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre iSpot

Based in Bellevue, WA, iSpot. tv offers a comprehensive suite of services to help brands, networks, and agencies optimize their TV advertising strategies. With a focus on both linear and streaming platforms, iSpot. tv provides a new standard for TV ad measurement. By leveraging cutting-edge technology, iSpot. tv enables businesses to accurately measure and optimize their TV ad performance. With iSpot. tv, you can access valuable insights into TV ad effectiveness, creative wear, brand recognition, purchase intent, and more. The platform also offers real-time media measurement to eliminate wasted ad impressions and optimize frequency. Additionally, iSpot. tv provides outcome-based attribution to determine the true impact of cross-platform TV advertising on your business. Through its proprietary ad catalog, exclusive access to 52 million smart TVs and set-top boxes, and integrations with over 300 streaming platforms and DSPs, iSpot. tv gives you a competitive edge. Join the 58,000 advertisers who trust iSpot. tv for comprehensive TV ad analytics and benchmarking. Don't settle for black boxes—choose iSpot. tv for total transparency and future-proof TV ad measurement

Perguntas sobre o logótipo iSpot

Why is only the dot of the "i" green in the iSpot logo?

The green dot isolates the "spot" concept central to the brand's TV ad measurement mission. It functions as a visual metaphor for pinpointing a single commercial within a full broadcast schedule, and the color contrast ensures the mark remains identifiable when scaled to 16×16 pixels in browser tabs or streaming UI overlays.

Has the iSpot logo changed since the company launched?

The core wordmark with the highlighted "i" dot has remained consistent since early branding, though the typeface has been subtly refined for screen rendering and the green shifted slightly toward a more web-accessible luminance value. No major redesign or agency-led overhaul has been publicly documented.

Qual é a cor do logótipo iSpot?

A cor dominante do logótipo iSpot é Aromatic Herbs (hex #8AC440). A correspondência Pantone mais próxima é 368 C.

Quantas cores tem o logótipo iSpot?

O logótipo iSpot utiliza 2 cores primárias: #414042, #8AC440.

Mais logótipos green ver tudo →

Mais logótipos Marketing & Advertising ver tudo →

O logótipo iSpot é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.