Logótipo Braze
O logótipo Braze utiliza 1 cor primária. A sua cor dominante é Cursed Black (#121213, correspondência Pantone mais próxima Black 6 C). Braze opera no sector Programming & Developer Software.
- Família de cores
- black
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- braze.com
Análise de design
The Braze logo is a lowercase wordmark where the initial "b" doubles as a symbolic mark. The vertical stem of the "b" extends upward into a stylized flame shape — three pointed tongues of fire that also suggest a spark or data signal. The remaining letters "raze" follow in a clean, geometric sans-serif with rounded terminals, consistent with the friendly-yet-technical tone common in B2B SaaS. The mark is monochrome, typically rendered in near-black (#121213) on white, though it reverses to white on dark backgrounds.
At small sizes the flame detail on the "b" remains legible down to roughly 16–18 px because the counter of the "b" stays open and the flame's three prongs are separated by clear negative space. The wordmark's uniform stroke weight avoids thin serifs or hairlines that would fracture in favicon or app-icon contexts. In the crowded customer-engagement category — where competitors like Iterable, Customer.io, and Salesforce Marketing Cloud favor abstract geometric symbols — Braze's choice to fuse letter and symbol into a single readable "b" gives it immediate name recognition without requiring a separate icon lockup.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The single near-black (#121213) projects technical precision and neutrality, letting the product's colorful campaign dashboards take visual priority. In an industry where rivals often adopt saturated blues, purples, or gradients to signal "data" or "AI," Braze's restraint feels confident and implementation-agnostic — the platform works whatever brand colors the client brings. The low measured percentage (13.8%) reflects the logo's high white-space ratio, ensuring it sits quietly inside dense marketing UIs.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Braze, independentemente da cor ou sector.
Paleta web de marca
Cores que Braze utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Braze
Braze is a customer engagement platform that helps brands build strong and lasting relationships with their customers. The company was founded in 2011 by Jonathan Hyman, Bill Magnuson, and Mark Ghermezian, and is headquartered in New York City, United States. Braze provides a suite of products and services designed to enhance customer engagement and drive business growth. Its main offerings include messaging automation, personalized messaging, cross-channel messaging, and analytics. The platform allows brands to reach their customers through various channels, including email, push notifications, in-app messages, and SMS. Operating on a global scale, Braze has established itself as a leader in the customer engagement space. The company serves a wide range of industries, including retail, e-commerce, media, and entertainment. Notable clients include Gap, Grubhub, and Urban Outfitters. Braze has also formed strategic partnerships to expand its global reach. It has collaborated with major technology platforms such as Amazon Web Services (AWS) and Microsoft Azure to ensure seamless integration with other marketing tools and platforms. Additionally, Braze has acquired several companies to enhance its product offerings and strengthen its market position. In terms of market position, Braze is considered a market leader in the customer engagement industry. It competes with other major players like Salesforce's Marketing Cloud, Adobe's Marketing Cloud, and Oracle's Eloqua. However, Braze distinguishes itself through its focus on personalized messaging and its robust analytics capabilities. Over the years, Braze has achieved significant milestones and experienced steady growth. In 2018, the company raised $80 million in a series E funding round, bringing its total funding to over $200 million. These funds have been used to fuel global expansion, enhance product development, and invest in research and innovation. As of now, Braze continues to innovate and evolve its platform to
Perguntas sobre o logótipo Braze
Why does the Braze logo use a flame on the "b"?
The flame visualizes the brand name's homophone "blaze" and the metallurgical term "braze" (joining metals with heat), suggesting the platform fuses customer data and messaging channels into lasting relationships.
Has the Braze logo changed since the company rebranded from Appboy?
Yes. When the company renamed from Appboy to Braze in late 2017, it introduced the current flame "b" wordmark, replacing Appboy's earlier rocket-icon logomark to better reflect the new name and mature enterprise positioning.
Qual é a cor do logótipo Braze?
A cor dominante do logótipo Braze é Cursed Black (hex #121213). A correspondência Pantone mais próxima é Black 6 C.
Quantas cores tem o logótipo Braze?
O logótipo Braze utiliza 1 cor primária: #121213.
Mais logótipos black ver tudo →
Mais logótipos Programming & Developer Software ver tudo →
O logótipo Braze é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.