Logótipo Quartz
O logótipo Quartz utiliza 1 cor primária. A sua cor dominante é Armour Wash (#000000, correspondência Pantone mais próxima Black 6 C). Quartz opera no sector Business Services.
- Família de cores
- black
- Sector
- Business Services
- Popularidade da marca
- Top 4% das marcas indexadas
- Website
- qz.com
Análise de design
The Quartz logo is a lowercase wordmark set in a geometric sans-serif typeface, rendering only the two letters "qz" in solid black. The construction is deliberately minimal: uniform stroke weight, open apertures, and a distinctive tail on the "q" that curves downward without crossing the baseline, while the "z" retains sharp horizontal terminals. This restraint makes the mark highly legible at favicon sizes (16×16 px) and on mobile notification badges, where intricate symbols would blur. In the digital-news context, the wordmark avoids the cliché of globes, shields, or monogram crests used by legacy publishers, signaling a platform-native brand rather than a print transplant.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The sole measured color is #000000 (Armour Wash), covering roughly ten percent of the mark's bounding box. Pure black is the pragmatic choice for a news brand that appears on white article pages, dark-mode apps, third-party aggregators, and social-card overlays. It guarantees maximum contrast without relying on a proprietary hue that could clash with partner content or sponsored modules, and it reproduces flawlessly in single-color print, fax, or e-ink environments.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Quartz, independentemente da cor ou sector.
Paleta web de marca
Cores que Quartz utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Quartz
Quartz is a leading brand that is committed to making the business world better. With a wide range of products and services, Quartz strives to provide informative and engaging content in the areas of business news, money, markets, tech, innovation, lifestyle, and leadership. As a global brand, Quartz operates in over 130 countries and offers a diverse range of content, including articles, podcasts, emails, and more. One of Quartz's endeavors includes highlighting the innovation and efforts of companies like Danone, a major food and beverage company. Danone is dedicated to addressing climate change and improving food accessibility. Through its regenerative agriculture program and cooperation with farmers, Danone has been successful in improving soil health, reducing chemical use, and promoting more sustainable agricultural practices. Danone is also focused on reducing methane emissions, cutting waste, and ensuring equal access to nutritious foods. By working with both the public and private sectors, Danone aims to tackle complex challenges and make a positive impact on the planet
Perguntas sobre o logótipo Quartz
Who designed the Quartz logo?
Quartz has not publicly credited a specific designer or agency for the original 2012 wordmark. The identity was developed in-house with input from Atlantic Media's creative team during the brand's pre-launch phase.
Has the Quartz logo changed since launch?
The core "qz" wordmark has remained visually consistent since 2012. Minor optical adjustments to spacing and the q's tail curvature were made during a 2018 brand refresh after Uzabase acquired the company, but no formal redesign has been announced.
Qual é a cor do logótipo Quartz?
A cor dominante do logótipo Quartz é Armour Wash (hex #000000). A correspondência Pantone mais próxima é Black 6 C.
Quantas cores tem o logótipo Quartz?
O logótipo Quartz utiliza 1 cor primária: #000000.
Mais logótipos black ver tudo →
Mais logótipos Business Services ver tudo →
O logótipo Quartz é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.