Logótipo Branch: Cores, Códigos Hex e Análise de Design

Análise de design

The Branch logo is a combination mark pairing a geometric symbol with a lowercase wordmark. The symbol is a stylized 'b' built from three rounded rectangular strokes that split at the top, visually encoding the concept of branching paths — a direct metaphor for deep linking and attribution. The forms are monolinear with consistent corner radii, giving the mark a engineered, systems-oriented feel that aligns with developer tooling. The wordmark uses a clean, geometric sans-serif (resembling a customized Inter or similar) with uniform stroke width and open apertures, ensuring legibility at favicon sizes. The symbol-to-text proportion is balanced; the symbol sits comfortably at roughly 1.2x the x-height. At small scales the forked top remains readable down to ~16px, though the interior counter of the lower bowl can fill in on low-resolution screens. The lockup works equally well horizontal and stacked, a practical necessity for SDK documentation, partner badges, and mobile app icons.

Forked 'b' symbol encoding branching pathsMonolinear rounded geometry with uniform stroke weightLowercase wordmark in geometric sans-serifSingle dark charcoal color (#333E48) used consistently

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The single measured color #333E48 is a deep blue-gray charcoal that reads as technical, trustworthy, and platform-neutral — critical for an infrastructure layer that sits between advertisers, publishers, and app stores. It avoids the saturated blues and purples common in martech, signaling maturity and enterprise readiness. The near-black value provides maximum contrast on white backgrounds and inverts cleanly to white for dark-mode developer dashboards, reducing the need for a secondary palette.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Branch, independentemente da cor ou sector.

Paleta web de marca

Cores que Branch utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Branch

Branch is a Mobile Growth & Attribution Platform for Enterprises and Brands that helps businesses build seamless experiences and measure the ROI of their campaigns. With Branch's deep linking and mobile attribution solutions, you can get your users exactly where you want them. Their products and services include Mobile Measurement Partner (MMP) solutions for paid advertising, such as Universal Ads, SafeTrack, and Engagement Builder. For owned and earned channels, Branch offers the Mobile Linking Platform (MLP) with features like Journeys, QR Codes, Universal Email, and SEO App Attribution. They also provide solutions that support your marketing strategy, such as NativeLink, Data Feeds, and Premium Support. Branch is trusted by over 100,000 mobile brands, including startups and Fortune 500 companies, to drive results and optimize campaign performance. Partner with Branch to enhance your mobile experiences and achieve your marketing goals. Request a demo today!

Perguntas sobre o logótipo Branch

What does the Branch logo symbol represent?

The symbol is a stylized lowercase 'b' where the vertical stem splits into two upper arms, directly illustrating the concept of a single link branching into multiple destinations — the core function of Branch's deep linking and attribution platform.

Has the Branch logo changed significantly over time?

The current mark has been stable since at least 2018, evolving from an earlier leaf-like icon to the present geometric forked 'b' as the company shifted from a developer tool to an enterprise mobile growth platform. The wordmark has remained lowercase throughout.

Qual é a cor do logótipo Branch?

A cor dominante do logótipo Branch é Deepsea Core (hex #333E48). A correspondência Pantone mais próxima é 4140 C.

Quantas cores tem o logótipo Branch?

O logótipo Branch utiliza 1 cor primária: #333E48.

Mais logótipos blue ver tudo →

Mais logótipos Programming & Developer Software ver tudo →

O logótipo Branch é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.