Logótipo Amazon Web Services
O logótipo Amazon Web Services utiliza 2 cores primárias. A sua cor dominante é Pink Drink (#E4B6E2, correspondência Pantone mais próxima 243 C). Amazon Web Services opera no sector Business Services.
- Família de cores
- pink
- Sector
- Business Services
- Popularidade da marca
- Top 4% das marcas indexadas
- Website
- amazonaws.com
Análise de design
The AWS logo is a combination mark pairing the Amazon wordmark with the signature "smile" arrow — a curved line stretching from the 'a' to the 'z' in "Amazon" that simultaneously suggests a smile, a delivery trajectory, and the promise of A-to-Z completeness. Below the Amazon wordmark, "Web Services" sits in a lighter weight, creating a clear hierarchy that separates the master brand from the division. The mark is constructed on a strict geometric baseline; the arrow's curve radius, stroke weight, and terminal alignment are all derived from the letterforms, so the symbol never feels tacked on. At small sizes (favicon, mobile nav), the smile arrow remains legible down to roughly 16 px because its single continuous stroke avoids thin crossbars or counters. In the cloud-infrastructure category, where competitors often default to abstract hexagons, cubes, or network-node diagrams, the smile is unusually human and approachable — a deliberate differentiator that signals customer obsession over technical abstraction.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured palette shows a pale pink (#E4B6E2) and white, yet the live AWS brand system is built on "AWS Orange" (#FF9900) against black or white. Orange is rare in enterprise cloud — Microsoft uses blue, Google uses multi-color, IBM uses blue — so the hue instantly isolates AWS on a partner page or conference badge. The high-contrast orange-on-white treatment also meets WCAG AA for large text, ensuring the smile stays visible on projected slides and printed swag.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Amazon Web Services, independentemente da cor ou sector.
Paleta web de marca
Cores que Amazon Web Services utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Amazon Web Services
AWS offers the most secure, durable, and scalable storage infrastructure for building data lakes. With Amazon S3 as the foundation, AWS enables organizations to break down data silos and maximize end-to-end data insights. By utilizing AWS analytics services, users can support various data needs, from ingestion to machine learning, with top-notch performance and cost efficiency. Amazon S3 provides unmatched durability, availability, scalability, security, and compliance, making it the ideal choice for over 700,000 data lakes on AWS. AWS Lake Formation expedites secure data lake creation, while AWS Glue facilitates seamless data movement within the ecosystem. By leveraging AWS analytics tools, organizations can unlock the full potential of their data, improve innovation, and optimize performance. With AWS, businesses can store all data cost-effectively, accelerate innovation, and utilize the best-suited tools for data analysis, all while eliminating server management hassle
Perguntas sobre o logótipo Amazon Web Services
Why does the AWS logo use the Amazon smile instead of its own symbol?
AWS leverages Amazon's master-brand equity; the smile arrow already communicates 'everything from A to Z' and customer satisfaction, so a separate icon would dilute recognition rather than add it.
Has the AWS logo changed since launch?
The core lockup (Amazon wordmark + smile + 'Web Services') has remained stable since 2006; only minor optical refinements — stroke weight, spacing, responsive variants — have been applied to improve screen rendering.
Qual é a cor do logótipo Amazon Web Services?
A cor dominante do logótipo Amazon Web Services é Pink Drink (hex #E4B6E2). A correspondência Pantone mais próxima é 243 C.
Quantas cores tem o logótipo Amazon Web Services?
O logótipo Amazon Web Services utiliza 2 cores primárias: #E4B6E2, #FFFFFF.
Mais logótipos pink ver tudo →
Mais logótipos Business Services ver tudo →
O logótipo Amazon Web Services é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.