Victoria's Secret Logo
The Victoria's Secret logo uses an unknown number of primary colors. Its dominant color is Pink Tutu (#F9E2E7, closest Pantone 9300 C). Victoria's Secret operates in the Fashion & Apparel industry.
- Color family
- red
- Industry
- Fashion & Apparel
- Brand popularity
- Top 1% of indexed brands
- Website
- victoriassecret.com
Design analysis
Victoria's Secret uses a custom script wordmark as its primary logo, rendering the full brand name in a flowing, connected cursive that mimics handwritten elegance. The letterforms feature high contrast between thick downstrokes and thin upstrokes, with exaggerated ascenders and descenders — particularly on the capital V, the looping 'S', and the terminal flourish on the final 't'. This construction signals femininity and intimacy, aligning with lingerie's close-to-body nature. At small sizes the fine hairlines and tight counters in letters like 'a' and 'e' can fill in, reducing legibility on mobile screens or embroidered tags; the brand mitigates this by often using a simplified 'VS' monogram or the PINK sub-brand block lettering for apparel applications. In the crowded intimate-apparel sector, where competitors like La Perla and Agent Provocateur also favor serif or script wordmarks, Victoria's Secret's mark stands out through sheer repetition and its inseparable link to the signature pink palette.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Victoria's Secret logo, regardless of color or industry.
Brand web palette
Colors Victoria's Secret uses across its website — the broader brand system around the logo.
About Victoria's Secret
Victoria's Secret is an American lingerie retailer famous for its glamorous and alluring collections. Established in 1977 by Roy Raymond, the company's headquarters is located in Columbus, Ohio. Victoria's Secret primarily specializes in designing and marketing women's lingerie, sleepwear, and beauty products. The brand is synonymous with its Victoria's Secret Angels, who showcase their stunning creations during the highly anticipated annual Victoria's Secret Fashion Show. In addition to lingerie, the company also sells lounge and sportswear, fragrances, and beauty accessories. With over 1,000 stores worldwide, Victoria's Secret has a strong global presence. The company has expanded its footprint through various subsidiaries such as PINK, which targets younger customers with its casual and comfortable products. Victoria's Secret also has licensing agreements with suppliers in countries like the United Kingdom, Australia, and China. Furthermore, the company has partnered with renowned designers, celebrities, and athletes to launch exclusive collections and endorsements. Victoria's Secret holds a significant share in the global lingerie market, competing with other prominent brands such as La Perla and Agent Provocateur. Its provocative marketing campaigns and glamorous image have helped establish its market position. However, in recent years, the brand has faced criticism for its lack of inclusivity and failure to adapt to changing consumer preferences. In terms of sales, Victoria's Secret had been a leading brand in the lingerie industry. However, the company has experienced declining revenue and market share in recent years. In response to these challenges, Victoria's Secret has focused on rebranding and diversifying its product offerings to be more inclusive. This includes eliminating its iconic fashion show, as well as expanding its size range and featuring a more diverse array of models. As of the latest information available, Victoria's Secret is undergoing str
Questions about the Victoria's Secret logo
Has the Victoria's Secret logo changed significantly since 1977?
The core script wordmark has remained remarkably consistent since the brand's early years, with only subtle refinements to stroke weight and spacing. A major simplification occurred in the 2010s when the brand introduced a standalone 'VS' monogram for digital and product use, but the full script remains the primary identity.
Why does Victoria's Secret use a script font instead of a modern sans-serif?
Script lettering conveys intimacy, femininity, and heritage — qualities central to lingerie branding. The handwritten style suggests a personal note or gift, reinforcing the emotional purchase drivers in this category. Sans-serifs dominate activewear (like the PINK sub-brand) but would undermine the glamour positioning of the main line.
What color is the Victoria's Secret logo?
The dominant color of the Victoria's Secret logo is Pink Tutu (hex #F9E2E7). The closest Pantone match is 9300 C.
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The Victoria's Secret logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.