Rolling Stone Logo
The Rolling Stone logo uses 1 primary color. Its dominant color is Shojo’s Blood (#E60019, closest Pantone 2035 C). Rolling Stone operates in the Publishing & Printing industry.
- Color family
- red
- Industry
- Publishing & Printing
- Brand popularity
- Top 1% of indexed brands
- Website
- rollingstone.com
Design analysis
The Rolling Stone mark is a custom brush-script wordmark that reads as a single, fluid gesture. The letters connect with exaggerated entry and exit strokes, giving the impression of hand-lettered urgency rather than a typeset font. Weight contrast is high — thick downstrokes taper to hairline upstrokes — which preserves legibility when the mark is reduced to a favicon or social avatar. The baseline slopes upward slightly, injecting forward momentum that suits a brand built on breaking news and cultural velocity. Unlike many publishing logos that rely on a symbol-plus-wordmark lockup, Rolling Stone has never needed a separate icon; the typography itself carries the full identity load across print covers, digital mastheads, merchandise, and televised award shows.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #E60019 red — a high-chroma, blue-red — functions as both a newsstand beacon and a cultural signal. In publishing, where mastheads traditionally default to black, navy, or muted serifs, this saturated hue breaks category convention and claims ownership of a single color in entertainment media. It reproduces reliably across CMYK, RGB, and spot Pantone 2035 C, ensuring the mark reads identically on glossy covers, OLED screens, and embroidered patches without optical shift.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Rolling Stone logo, regardless of color or industry.
Brand web palette
Colors Rolling Stone uses across its website — the broader brand system around the logo.
About Rolling Stone
Rolling Stone is a renowned brand that captures the pulse of music, politics, TV, movies, and (sub)culture. With an iconic logo, Rolling Stone is a trusted go-to source for all things entertainment and beyond. One of the fascinating topics covered by Rolling Stone is the recent discussion surrounding 'Gilmore Girls. ' This beloved series gained even more popularity when it started streaming on Netflix in 2014, leading to its successful revival in 2016. However, despite the show's immense success on the streaming platform, the actors have voiced concerns about their compensation. According to Rolling Stone, these talented actors feel that their streaming residuals do not reflect the show's accomplishments. They receive residual checks for the original airing of 'Gilmore Girls,' but the new model of streaming platforms falls short when it comes to fair compensation. As the show continues to amass a massive fan base, actors like Sean Gunn believe they should be fairly rewarded for their contributions. Rolling Stone continues to explore this thought-provoking issue, shedding light on the challenges that arise in the evolving landscape of the entertainment industry
Questions about the Rolling Stone logo
Has the Rolling Stone logo ever been redesigned?
The core wordmark has remained visually consistent since the magazine's 1967 launch, with only minor optical adjustments for reproduction technology. No major redesign has been publicly documented.
Is the logo a custom typeface or a licensed font?
The lettering originated as hand-drawn calligraphy for the first issue and was later digitized as a proprietary asset. It is not available as a commercial font and remains exclusive to the brand.
What color is the Rolling Stone logo?
The dominant color of the Rolling Stone logo is Shojo’s Blood (hex #E60019). The closest Pantone match is 2035 C.
How many colors does the Rolling Stone logo have?
The Rolling Stone logo uses 1 primary color: #E60019.
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The Rolling Stone logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.