Design analysis
The Deadline logo is a pure wordmark set in a heavy, condensed grotesque sans-serif — likely a customised variant of something like Franklin Gothic Condensed or Alternate Gothic. All caps, tight tracking, uniform stroke weight. The 'D' and 'E' share a vertical stem alignment that creates a subtle rhythmic grid across the mark. No icon, no ligatures, no decorative flourishes. At small sizes (favicon, app icon, social avatar) it holds because the letterforms are wide-shouldered and the counters stay open; the condensation prevents the word from stretching too wide in a mobile nav bar. In the entertainment-news context, where competitors often use red accents, serif mastheads, or playful logotypes, the stark all-black compression signals authority, speed, and a no-nonsense editorial voice. The lack of colour also means zero reproduction cost variance across print, video bugs, and dark-mode UI.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #131313 and #313131 — is effectively a single near-black with a barely perceptible darker shade for anti-aliasing or print trapping. In an industry saturated with red carpets, gold statuettes, and neon streaming-service gradients, a monochrome black mark reads as the neutral backdrop against which breaking-news headlines and colour photography sit. It also future-proofs the brand for dark-mode interfaces where a pure #000000 can vibrate; the softened black sits cleaner on OLED.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Deadline logo, regardless of color or industry.
Brand web palette
Colors Deadline uses across its website — the broader brand system around the logo.
About Deadline
Deadline Hollywood is a renowned brand that offers a comprehensive range of news and information about the film industry. With a focus on keeping readers up to date with the latest developments, Deadline Hollywood covers a wide range of topics, including TV, film, awards, box office, and more. One of their recent features includes 15 Movies About Labor Unions And Strikes, which delves into the essence of strikes and unions, highlighting the solidarity and triumphs of workers advocating for change. From classic films like On The Waterfront and Norma Rae to more recent releases like North Country, these movies capture the struggle and victories of labor movements throughout history. Deadline Hollywood provides engaging and informative content for film enthusiasts, industry professionals, and anyone interested in the fascinating world of movies. Whether you're looking for breaking news, in-depth interviews, or insightful reviews, Deadline Hollywood is the go-to source for all things film
Questions about the Deadline logo
Who designed the Deadline Hollywood logo?
The current wordmark was developed in-house by Penske Media Corporation's design team during the 2014 site redesign; no external agency is publicly credited.
Has the logo ever used a red accent colour?
Early Nikki Finke-era versions occasionally paired the black wordmark with a red rule or 'Hollywood' tagline, but the standalone mark has been monochrome since at least 2011.
What color is the Deadline logo?
The dominant color of the Deadline logo is Cursed Black (hex #131313). The closest Pantone match is Black 6 C.
How many colors does the Deadline logo have?
The Deadline logo uses 2 primary colors: #131313, #313131.
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The Deadline logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.