Design analysis
ArtStation uses a combination mark: a geometric symbol paired with a clean sans-serif wordmark. The symbol is a stylized uppercase 'A' built from two mirrored triangular planes meeting at a sharp central vertex, resembling a mountain peak or upward arrow. This construction gives it a crisp, vector-native quality that scales cleanly to favicon size without losing legibility. The angular geometry signals precision and digital craft — appropriate for a platform serving concept artists, 3D modellers, and game developers. The wordmark sits to the right in a neutral, medium-weight grotesque (close to Inter or similar system UI fonts), keeping visual weight balanced and allowing the symbol to stand alone as an app icon or profile badge.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured cyan #13AFF0 is a high-chroma, screen-native hue that pops against the dark-mode interfaces dominant in creative software (Blender, Photoshop, Unreal Engine). In an industry where portfolios are viewed on dark backgrounds, this blue-green avoids the vibration of pure red or green while retaining energy. It reads as technical yet creative — distinct from the purple of Behance or the red of DeviantArt — and meets WCAG AA contrast on both black and white.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the ArtStation logo, regardless of color or industry.
Brand web palette
Colors ArtStation uses across its website — the broader brand system around the logo.
About ArtStation
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Questions about the ArtStation logo
What does the ArtStation logo symbol represent?
The mark is a stylized 'A' formed by two triangular planes meeting at a central peak. It evokes a mountain summit or upward arrow, metaphorically suggesting artistic growth, peak achievement, and the technical precision valued in digital art and game development.
Why does ArtStation use bright cyan instead of a more neutral color?
Cyan #13AFF0 is highly visible on the dark-themed interfaces where artists spend most of their working time. It differentiates the brand from competitors — Behance uses purple, DeviantArt uses red — while signalling a digital-native, screen-first platform.
What color is the ArtStation logo?
The dominant color of the ArtStation logo is Democrat (hex #13AFF0). The closest Pantone match is 2171 C.
How many colors does the ArtStation logo have?
The ArtStation logo uses 1 primary color: #13AFF0.
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The ArtStation logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.