Logo Size Guide 2026: Every Dimension That Matters
4 min read · Updated 2026-06-10
This is the reference page: every size a business logo actually needs in 2026, grouped by where it lives. Two rules make the whole page easy. First, keep one big square master (1024×1024px PNG, exported from your vector file) — almost everything below is a downscale of it. Second, downscaling is safe, upscaling never is — which is why the vector source from your file package matters more than any number here.
Favicons and browser icons
| Placement | Size (px) | Format |
|---|---|---|
| Classic favicon (browser tab) | 16×16, 32×32, 48×48 | ICO (multi-size) or PNG |
| Apple touch icon (iOS home screen) | 180×180 | PNG |
| Android / Chrome | 192×192 | PNG |
| PWA / large contexts | 512×512 | PNG |
Generate the whole set from one 512×512 master — every modern favicon generator does it in one upload. The catch isn't technical, it's design: at 16px only the simplest mark survives. Use your square icon variant, never the full logo with text — this is the "16px test" from what makes a good logo, and it's the size where emblem and mascot logos go to die.
Social media profile images (2026)
All major platforms crop profile images to a circle or rounded square — keep the mark centered with breathing room, and upload generously above the display size:
| Platform | Displayed at (px) | Upload at least | Shown as |
|---|---|---|---|
| Facebook (page) | 170×170 desktop | 720×720 | Circle |
| 320×320 | 1024×1024 | Circle | |
| X (Twitter) | 400×400 | 400×400 | Circle |
| LinkedIn (company logo) | 300×300 | 300×300 | Square |
| LinkedIn (personal) | 400×400 | 400×400 | Circle |
| YouTube (channel) | 800×800 | 800×800 | Circle |
| TikTok | 200×200 | 200×200 | Circle |
| 165×165 | 600×600 | Circle | |
| WhatsApp Business | 500×500 | 500×500 | Circle |
The single 1024×1024 master covers every row. One more web size worth setting up once: the Open Graph / link-preview image at 1200×630px — it's what appears when your site is shared in chats and feeds, and a logo centered on a brand-color background (see logo colors) is the standard play.
Website and email
| Placement | Recommended size | Notes |
|---|---|---|
| Website header | SVG, displayed at 24–48px height | Vector ends the retina problem; provide a 2× PNG fallback if needed |
| Website footer | SVG/PNG, ~20–32px height | Often the one-color variant |
| Email signature | PNG, 300–400px wide source, displayed ~120–160px wide | Keep under ~50KB; PNG, not SVG (email clients) |
| Email header (newsletters) | PNG, 2× the displayed width | Most email clients still ignore SVG |
Email is the one web context where SVG loses: support across clients remains unreliable in 2026, so signatures and newsletters stay PNG country.
App icons
| Store / OS | Master size | Notes |
|---|---|---|
| iOS (App Store) | 1024×1024 PNG, no transparency | Apple generates all device sizes from it; no rounded corners — iOS masks them |
| Android (Play Store) | 512×512 PNG | Plus adaptive icon layers if you ship an app; keep the mark in the safe zone — edges get masked |
Even if you'll never ship an app, designing the icon variant as if you might is the cheapest future-proofing there is — it's the same square mark the favicon and avatars already need.
Print minimums
Print thinks in millimeters and DPI, not pixels. Three numbers cover small-business reality:
| Context | Minimum size | Notes |
|---|---|---|
| Full logo with text | ≥ 25mm (1in) wide | Below this, lettering fills in |
| Standalone icon | ≥ 6mm (0.25in) | Simple marks only |
| Any print | 300 DPI, vector preferred | Send the PDF/EPS from your file package; never a screenshot |
| Business card | Logo ≈ 25–35% of card width | Leave clear space around it |
For large formats — banners, vehicle wraps, signage — sizes go up, not down, and the answer is always the same: send the vector file and let the producer scale it. That's the entire reason vector masters exist.
The clear-space rule (the size rule nobody tells you)
Beyond pixel counts, professional logo specs define clear space: a margin around the logo, usually equal to the height of one letter or a fixed fraction of the logo's height, where nothing else may appear. It's why big-brand logos never look cramped. When your logo is delivered, the spec sheet should state this rule — it's part of the deliverables a designer owes you, and at LogoLabs it ships inside the brand guidelines PDF for exactly this reason.
The 60-second setup, summarized
- From your vector master, export one 1024×1024 square icon PNG → covers every social platform and app store.
- Run it through a favicon generator → covers all browser/home-screen sizes.
- Export a 400px-wide PNG → email signature.
- Put the SVG in your website header.
- Keep the PDF/EPS untouched for anything printed.
Five exports, one afternoon, and you'll never resize your logo in a panic again. And if step 1 produces an unrecognizable smudge at small sizes, the problem isn't the export — revisit what makes a good logo before buying placement anywhere.
Quick answers
What is the correct logo size for social media?
Upload one square master of 1024×1024px and every major platform handles it: Facebook (170×170 display), Instagram (320×320), X (400×400), LinkedIn (300×300 for companies), YouTube (800×800), TikTok (200×200). Platforms downscale well — they never upscale well.
What size should a favicon be?
Provide a set, not one file: 16×16, 32×32 and 48×48 (ICO), 180×180 (apple-touch-icon), and 192×192 plus 512×512 PNGs for Android and PWA. Generate all of them from one 512×512 master.
What is the minimum size a logo can be printed?
As a rule of thumb, keep a full logo with text at least 25mm (1 inch) wide in print, and a standalone icon at least 6mm (0.25 inch). Below that, fine details and lettering fill in. Always print at 300 DPI from a vector file.