Everything about logos, in plain language
What a logo should cost, which files you actually need, how colors and fonts work, and how to get a logo you won't regret — written for business owners, not designers. Backed by measured data from our index of real brand logos.
Logo Basics
What Is a Logo? (And What It Isn't) A plain-language definition of a logo, how it differs from a brand and a wordmark, and why a recognizable mark earns real money for a business.The 7 Types of Logos, With Famous Examples The 7 logo types — wordmark, lettermark, pictorial, abstract, mascot, combination, emblem — with famous examples and which fits your business.What Makes a Good Logo? 5 Principles You Can Actually Test Simple, memorable, timeless, versatile, appropriate — the five classic logo principles turned into concrete tests anyone can run before paying a designer.
Getting a Logo
How Much Does a Logo Cost in 2026? Real logo design prices in 2026: freelancers, contests, agencies, AI generators and design services compared — with what you actually get at each price.The Logo Design Process: 7 Steps From Brief to Files What actually happens after you order a logo — the 7 steps from brief to final files, what you'll be asked, what to prepare, and realistic timelines for each.How to Brief a Logo Designer (Template Included) The exact information a logo designer needs from you, why each item matters, and a copy-paste logo design brief template with examples.Why Do All AI Logos Look the Same? The 'sea of sameness' in AI and template logos, the economics that cause it, how to spot a template twin — and how to use AI without inheriting the problem.
Design Choices
Logo Colors: What Each Color Signals (Without the Mysticism) What each logo color actually signals, which industries really use it, and how to pick a palette — grounded in real brands, not color mysticism.Logo Fonts: The 5 Typeface Categories and What They Signal Serif, sans-serif, script, slab and display fonts in logos — what each category signals, famous examples, pairing rules, and free Google Fonts picks.
Files & Specs
Logo File Formats Explained: SVG, PNG, JPG, PDF, EPS, AI, WebP Every logo file format compared — scalability, transparency, where each fails — plus the exact files you should demand from any logo designer.Logo Size Guide 2026: Every Dimension That Matters The 2026 logo size cheat sheet: favicon sizes, social media profile dimensions per platform, email signatures, app icons and print minimums in one table.
Rights & Ownership
Who Owns Your Logo? Fiverr, Canva, AI Generators & Designers Compared You paid for a logo — but do you own it? What ownership actually means, where Fiverr, Canva and AI-generator logos go wrong, and what to demand in writing.Can You Trademark Your Logo? (And Why Template Logos Usually Can't Be) When a logo can be trademarked, why Canva-template and AI-generated logos usually can't, and how to make sure the logo you're buying is registrable.