Logo de Traveloka
El logo de Traveloka usa 1 color primario. Su color dominante es Black Panther (#434343, Pantone más cercano 4287 C). Traveloka opera en la industria Programming & Developer Software.
- Familia de colores
- gray
- Industria
- Programming & Developer Software
- Popularidad de la marca
- Top 5% de marcas indexadas
- Sitio web
- traveloka.com
Análisis de diseño
Traveloka uses a custom wordmark as its primary logo — the brand name set in a proprietary, semi-connected script that reads as both approachable and modern. The letterforms share consistent stroke weight and subtle ligature-like joins (notably between 'v', 'e', 'l', 'o' and 'k', 'a'), creating a continuous rhythm that suggests seamless travel booking. The 'T' features a clean, extended crossbar that anchors the mark, while the 'k' terminates with a gentle outward flick, giving the word a forward momentum. At small sizes — app icons, favicons, mobile headers — the mark holds legibility because the counters remain open and the joins don't clog; however, the connected style demands adequate letter-spacing in sub-12px contexts. In the competitive OTA landscape, where many rivals rely on abstract symbols (Agoda's dot, Booking.com's play button) or multi-color palettes, Traveloka's single-weight, single-color wordmark stands out through typographic distinctiveness rather than iconography.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured #434343 (a soft black with 26% luminance) avoids the harshness of pure #000 while projecting authority and neutrality. In an industry saturated with blues (trust), reds (urgency), and gradient-heavy 'tech' palettes, this near-black works across every travel vertical — flights, hotels, attractions, fintech — without clashing with partner airline or hotel branding. It also reproduces cleanly in single-color print, embossing, and monochrome UI states, a practical advantage for a platform that appears on boarding passes, vouchers, and third-party affiliate sites.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Traveloka, independientemente del color o industria.
Paleta web de la marca
Colores que Traveloka usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Traveloka
Traveloka is an online travel booking platform that originated in Southeast Asia. It was founded in 2012 by Ferry Unardi, Derianto Kusuma, and Albert Zhang with the aim of simplifying travel arrangements for consumers. The company's headquarters is located in Jakarta, Indonesia. Traveloka offers a wide range of services to its customers, including flight tickets, hotel bookings, holiday packages, airport transfers, and attractions. It operates as a metasearch engine, aggregating data from various airlines, hotels, and travel agents to provide users with the best available options and prices. The platform also incorporates features such as real-time flight tracking, price alerts, and a secure payment system. As of its global operations, Traveloka expanded beyond its home market of Indonesia to serve customers in several other Southeast Asian countries, including Malaysia, Thailand, Vietnam, Singapore, and the Philippines. It also expanded its presence to Australia and India. Additionally, the company has a strategic partnership with several airlines and hotel chains, further enhancing its reach and customer base. In terms of market position, Traveloka has emerged as one of the leading online travel agencies in Southeast Asia. It has gained a strong foothold in the region, often competing with other major players like Agoda, Booking. com, and Expedia. The company has managed to generate significant sales and attract a large user base through its user-friendly platform and competitive pricing. Traveloka has achieved various milestones in its journey of growth. In 2018, it raised $500 million in funding, which valued the company at over $4 billion. This investment has allowed Traveloka to further expand its services, invest in technological advancements, and strengthen its market presence. As of the latest updates, Traveloka continues to thrive and innovate in the online travel industry. It has remained resilient despite the challenges posed by the COVID-19 pandemic, ad
Preguntas sobre el logo de Traveloka
Has Traveloka ever used a symbol or icon separate from the wordmark?
The brand occasionally deploys a standalone 'T' glyph (the capital T from the wordmark) as an app icon and favicon, but it has never introduced a separate abstract symbol or mascot in its primary identity system.
Why does Traveloka avoid the blue palette common to travel tech brands?
The dark grey differentiates the brand from blue-heavy competitors like Booking.com, Expedia, and Skyscanner, while functioning as a neutral backdrop that doesn't compete with the colorful imagery of destinations, airlines, and hotels displayed on the platform.
¿Qué color tiene el logo de Traveloka?
El color dominante del logo de Traveloka es Black Panther (hex #434343). El Pantone más cercano es 4287 C.
¿Cuántos colores tiene el logo de Traveloka?
El logo de Traveloka usa 1 color primario: #434343.
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El logo de Traveloka es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.