Logo de Delta: Colores, códigos hex y análisis de diseño

Análisis de diseño

Delta's logo is a symbol mark known internally as the "widget" — a solid, upward-pointing triangle that doubles as the Greek letter Delta (Δ) and a stylised aircraft wing. The mark is geometrically constructed from a single equilateral triangle with a clean, horizontal base and a sharp apex; no gradients, outlines, or interior details interrupt the flat plane. This reduction makes it exceptionally legible at tiny sizes (app icons, boarding passes, wingtip decals) and allows flawless reproduction in single-colour applications such as embroidery or embossing. In the airline sector, where many competitors use globes, birds, or abstract swooshes, the widget's rigid geometry conveys stability and engineering precision without relying on literal aviation imagery. The accompanying wordmark, set in a custom sans-serif with wide tracking, balances the symbol's visual weight and remains readable across fuselage curves and digital screens alike.

Single solid triangle (widget) doubling as Greek Delta and wingConsistent deep blue across all touchpointsMinimalist geometry scales from wingtip to app iconPaired with wide-tracking custom sans-serif wordmark

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The measured #003D79 is a deep, cool blue that sits between traditional navy and a brighter airline blue. In an industry dominated by red (American, United accents), teal (Southwest), and lighter blues (JetBlue, Alaska), this darker hue signals authority and trust while still reading clearly on white aircraft livery and dark mobile backgrounds. It also meets accessibility contrast thresholds for both print and digital touchpoints without requiring a secondary accent colour.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Principal SVG PNG

Blanco SVG PNG

Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Delta, independientemente del color o industria.

Paleta web de la marca

Colores que Delta usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de Delta

Delta Air Lines is a major American airline headquartered in Atlanta, Georgia. It is one of the world's largest airlines, operating a vast network of domestic and international flights. Founded in 1924 as a crop-dusting operation, Delta has undergone significant expansion and transformation over the years. Delta's headquarters is located at Hartsfield-Jackson Atlanta International Airport, which is also its primary hub. The airline has additional hubs in cities such as Detroit, Minneapolis, Salt Lake City, and New York City. With over 300 destinations across more than 50 countries, Delta offers an extensive range of services to customers. The company's main products and services include scheduled passenger flights, cargo services, and maintenance and repair operations. Delta also operates a significant fleet of aircraft, consisting of various models from manufacturers such as Airbus and Boeing. The airline prides itself on providing a high level of customer service and offers amenities such as Wi-Fi, in-flight entertainment, and comfortable seating options. On a global scale, Delta has formed several noteworthy partnerships and joint ventures. It is a founding member of the SkyTeam alliance, which allows for seamless connections with other partner airlines. Delta also has strategic partnerships with other major international carriers, including Air France-KLM and Virgin Atlantic. These alliances provide customers with a broader range of destinations and flight options. In terms of market position, Delta is one of the largest airlines globally by both passengers carried and revenue generated. It consistently ranks among the top airlines in terms of passenger numbers and operates an extensive network in North America. Delta competes with other major carriers such as American Airlines and United Airlines, constantly striving to differentiate itself through superior service and operational performance. Delta has experienced several significant events and achievements th

Preguntas sobre el logo de Delta

When did Delta introduce the current triangle widget?

The widget originated in 1959 as a red, white, and blue "jetstream" design. The solid blue triangle used today evolved through several simplifications, with the current flat, single-colour version formally adopted during the 2007 brand refresh following Delta's emergence from bankruptcy.

Why does Delta use a triangle instead of a globe or bird like other airlines?

The triangle directly references the airline's name — Delta is the fourth letter of the Greek alphabet and its uppercase form (Δ) is a triangle. This name-based symbol avoids the cliché globes and birds used by dozens of carriers, giving Delta a distinctive, ownable mark that works at any scale without cultural translation issues.

¿Qué color tiene el logo de Delta?

El color dominante del logo de Delta es Azure Dragon (hex #003D79). El Pantone más cercano es 3597 C.

¿Cuántos colores tiene el logo de Delta?

El logo de Delta usa 1 color primario: #003D79.

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El logo de Delta es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.