Nº 003 Logo de Trip.com

Logo de Trip.com

El logo de Trip.com usa 1 color primario. Su color dominante es Azure (#287DFA, Pantone más cercano 2726 C). Trip.com opera en la industria Travel & Tourism.

Familia de colores
blue
Popularidad de la marca
Top 1% de marcas indexadas
Sitio web
trip.com

Análisis de diseño

The Trip.com mark is a combined logo: a geometric symbol sitting left of a lowercase wordmark. The symbol is a stylised "T" formed from a single continuous stroke that doubles as an upward-pointing arrow or compass needle, suggesting forward motion and navigation. The wordmark uses a rounded, humanist sans-serif with open apertures and a friendly curve on the "r" and "p" terminals, balancing the symbol's precision. At small sizes the symbol holds its shape well because it relies on a single bold weight and clear negative space; the wordmark remains legible down to roughly 16 px height. In the crowded OTA sector, where competitors like Expedia and Booking.com favour heavy uppercase wordmarks or abstract globes, Trip.com's lowercase approach feels more approachable while the arrow-T gives it a distinct, ownable silhouette that works equally well as an app icon.

Arrow-shaped "T" symbol doubling as compass needleLowercase humanist wordmark with rounded terminalsSingle saturated azure across symbol and typeClean separation between icon and text for flexible lock-up

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The single measured hue #287DFA is a saturated mid-tone azure that sits between corporate trust-blue and the brighter sky tones used by leisure brands. It conveys reliability without feeling cold, and it reproduces consistently across digital and print. Using one dominant colour instead of a gradient or multi-colour palette keeps production costs low and ensures the mark stays crisp on partner sites, boarding passes, and airport signage where background control is limited.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Logo de Trip.com, versión principal
Principal SVG PNG
Logo de Trip.com, versión blanca para fondos oscuros
Blanco SVG PNG
Logo de Trip.com, versión monocromática en negro
Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Trip.com, independientemente del color o industria.

Paleta web de la marca

Colores que Trip.com usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de Trip.com

Trip. com is a leading online travel agency based in the United States. With its headquarters in Los Angeles, California, the company has a strong presence in the American travel market. Founded in 1999 as Ctrip. com International Ltd., the company started as a platform for hotel bookings targeting Chinese travelers. It quickly expanded its services to cover flights, vacation packages, car rentals, and other travel-related products. In 2013, the company changed its name to Trip. com to reflect its global expansion and to cater to international customers. Trip. com offers a wide range of products and services to facilitate seamless travel experiences. Their website and mobile app allow users to book flights, hotels, car rentals, and holiday packages. Users can also explore and book activities, tours, and attractions at their destinations. The platform provides comprehensive travel information, including reviews, photos, and recommendations from fellow travelers. Operating on a global scale, Trip. com has established a strong presence in various regions. The company has subsidiaries and joint ventures in countries such as Japan, South Korea, Singapore, and the United Kingdom. These partnerships allow Trip. com to cater to the needs of local travelers and expand its customer base. In terms of market position, Trip. com is one of the world's leading online travel agencies. It has gained a significant market share globally, competing with other established players such as Expedia and Booking. com. Its strong focus on customer service, competitive pricing, and user-friendly interface have contributed to its success. In recent years, Trip. com has achieved several notable milestones. In 2018, the company became the official travel services provider for the Union of European Football Associations (UEFA) and the Asian Football Confederation (AFC). This partnership helped increase brand visibility and attract more customers. Additionally, Trip. com has been recognized with nu

Preguntas sobre el logo de Trip.com

Why did Ctrip change its name and logo to Trip.com?

The rebrand in 2013 accompanied the company's push beyond the Chinese market. "Trip.com" is phonetically simpler for global audiences and the .com suffix signals a digital-first platform. The new arrow-T symbol replaced the previous Chinese-character-inspired mark to work across languages without translation.

Has the Trip.com logo changed since the 2013 rebrand?

The core arrow-T and lowercase wordmark have remained consistent, but the typeface was subtly refined around 2019 for better screen legibility and the blue shifted slightly toward the current #287DFA for improved accessibility contrast on white backgrounds.

¿Qué color tiene el logo de Trip.com?

El color dominante del logo de Trip.com es Azure (hex #287DFA). El Pantone más cercano es 2726 C.

¿Cuántos colores tiene el logo de Trip.com?

El logo de Trip.com usa 1 color primario: #287DFA.

Más logos de blue ver todo →

Más logos de Travel & Tourism ver todo →

El logo de Trip.com es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.