Logo de Macy's
El logo de Macy's usa 1 color primario. Su color dominante es Red Hot Chili Pepper (#E11A2B, Pantone más cercano 185 C). Macy's opera en la industria E Commerce & Shopping.
- Familia de colores
- red
- Industria
- E Commerce & Shopping
- Popularidad de la marca
- Top 1% de marcas indexadas
- Sitio web
- macys.com
Análisis de diseño
The Macy's logo is a custom wordmark set in a flowing, connected script that reads as a single continuous stroke. The letterforms feature high contrast between thick downstrokes and thin upstrokes, with exaggerated loops on the capital M and lowercase y that give the mark a sense of motion and approachability. The apostrophe is replaced by a five-pointed red star, which sits at a slight angle and serves as the logo's primary icon — usable independently as a favicon, app icon, or social avatar. At small sizes the script remains legible because the counters stay open and the star provides a clear anchor point; however, the thin connecting strokes can fracture when reproduced below roughly 18 pixels in height, a common limitation of high-contrast scripts in digital environments. The mark sits on a baseline with no enclosing shape, allowing it to pair cleanly with promotional lockups, seasonal badges, or the Bloomingdale's sister brand without visual conflict.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The single measured hue #E11A2B is a high-chroma, blue-red that reads as classic retail red — energetic but not aggressive. In the department-store category, where competitors like Nordstrom (dark gray), Kohl's (deep blue), and Target (vermilion) stake out distinct color territories, Macy's red signals heritage and celebration, reinforcing the brand's ownership of the Thanksgiving Parade and holiday shopping rituals. The absence of a secondary color in the core mark keeps reproduction costs low and ensures the star remains instantly recognizable in monochrome applications such as embossed shopping bags or watermarked photography.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Macy's, independientemente del color o industria.
Paleta web de la marca
Colores que Macy's usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Macy's
Macy's is a renowned department store chain in the United States, known for its wide selection of merchandise including clothing, accessories, home goods, and beauty products. Founded in 1858 by Rowland Hussey Macy, the company has a rich history that spans over 160 years. Macy's is headquartered in New York City, New York. Its iconic flagship store, the Macy's Herald Square, is located in Manhattan and covers almost an entire city block, making it one of the world's largest department stores. The headquarters house various departments including merchandising, marketing, operations, and finance. The company offers a broad range of products and services, catering to diverse customer needs. It carries popular brands as well as its own private label merchandise, providing customers with a wide array of options to choose from. Macy's also offers credit, loyalty, and gift card programs to enhance customer experience. In terms of global operations, Macy's operates primarily in the United States. However, it has expanded its presence internationally through online channels and partnerships with international shipping companies. It also operates Bloomingdale's, a high-end department store chain, with locations across the United States. Macy's market position is strong, although it has faced challenges in recent years due to the rise of e-commerce and changing consumer preferences. Competitors like Amazon and other online retailers have posed significant competition. Nonetheless, Macy's has adapted by investing in its e-commerce platform and implementing strategies to enhance customer experience both in-store and online. Throughout its history, Macy's has experienced various achievements and changes in strategy. In 1924, the company held its first Macy's Thanksgiving Day Parade, which has become a beloved American tradition. Macy's has also made strategic acquisitions, such as the purchase of rival department store chain, Foley's, in 2005. Currently, Macy's faces the challen
Preguntas sobre el logo de Macy's
Why does Macy's use a star instead of a regular apostrophe?
The star has been part of the brand since the 19th century, originally appearing on delivery wagons and store signage as a symbol of quality. It became a permanent logo element in the 20th century and now functions as the brand's primary icon, allowing instant recognition even when the full wordmark is not present.
Has the Macy's script changed significantly over time?
The script has been refined several times — most notably simplified in the 1960s and digitized for screen use in the 2000s — but the overall gesture, stroke contrast, and star placement have remained consistent, preserving brand equity built over more than 160 years.
¿Qué color tiene el logo de Macy's?
El color dominante del logo de Macy's es Red Hot Chili Pepper (hex #E11A2B). El Pantone más cercano es 185 C.
¿Cuántos colores tiene el logo de Macy's?
El logo de Macy's usa 1 color primario: #E11A2B.
Más logos de red ver todo →
Más logos de E Commerce & Shopping ver todo →
El logo de Macy's es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.