Logótipo Xe: Cores, Códigos Hex e Análise de Design

Análise de design

The Xe logo is a lowercase wordmark set in a custom geometric sans-serif. The 'x' and 'e' share a continuous stroke weight and rounded terminals, with the 'x' crossbar extending seamlessly into the 'e' counter — a subtle ligature that reads as a single unit at a glance. This construction eliminates awkward kerning gaps and gives the mark a cohesive, app-icon-friendly silhouette. The letterforms are wide and open, ensuring legibility down to 16 px on mobile screens, while the absence of serifs or decorative flourishes keeps reproduction clean across fax, receipt thermal print, and embroidered merchandise. In the crowded fintech space, where many competitors use abstract symbols or uppercase monograms, the lowercase approach feels approachable rather than institutional, aligning with a consumer-first remittance proposition.

Connected 'x-e' ligature forming a single visual unitConsistent deep blue across all touchpointsLowercase-only wordmark in a sector dominated by uppercaseRounded geometric terminals softening technical perception

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The single deep blue (#0A146E) anchors the brand in financial trust conventions — navy is the default signal for regulated money movement — but its saturation and slight violet undertone differentiate it from the lighter cyan blues common in neo-bank apps. Using one colour without gradients or secondary accents simplifies compliance with accessibility contrast ratios on both light and dark backgrounds, and it reduces production cost for physical collateral.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Xe, independentemente da cor ou sector.

Paleta web de marca

Cores que Xe utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Xe

Introducing Xe Currency, the fast and trusted way to send money internationally. With over 30 years of excellence, Xe has been helping millions of people send money online to 200 countries in 100 currencies. Xe offers a range of convenient and secure options to transfer money, including bank transfers, debit or credit cards, mobile wallets, and even cash pickup. They strive to provide transparent fees and the best exchange rates, ensuring that you get the most value for your money. Sending money with Xe is easy, whether you're at home or on the go. Their user-friendly app allows you to track your transfer, providing you with peace of mind and eliminating any hidden fees. With Xe, you can trust that your money and data are protected through legal compliance and policies. Their commitment to security ensures a safe and reliable transfer experience. Join the 50,000 satisfied customers who recommend Xe and experience the convenience and savings yourself. Sign up today and start saving on your next international money transfer

Perguntas sobre o logótipo Xe

Has the Xe logo always been lowercase?

Early versions of the brand (when it operated primarily as Xe.com) used an uppercase 'XE' wordmark with a horizontal bar through the 'X'. The shift to the current lowercase connected logotype coincided with the company's pivot from a currency data site to a consumer money-transfer app, reinforcing a friendlier, mobile-native posture.

Why does Xe not use a separate icon or symbol?

The wordmark itself functions as the app icon — the 'xe' ligature fits a square avatar canvas without cropping, eliminating the need for a distinct symbol. This reduces brand-management overhead and ensures the full name is always visible, which is critical for a trust-dependent service where users verify the recipient brand before sending funds.

Qual é a cor do logótipo Xe?

A cor dominante do logótipo Xe é Atlantic Depths (hex #0A146E). A correspondência Pantone mais próxima é 3542 C.

Quantas cores tem o logótipo Xe?

O logótipo Xe utiliza 1 cor primária: #0A146E.

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O logótipo Xe é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.