Nº 189 Logótipo Weibo

Logótipo Weibo

O logótipo Weibo utiliza 2 cores primárias. A sua cor dominante é Medium Candy Apple Red (#E6162D, correspondência Pantone mais próxima 185 C). Weibo opera no sector Computers Electronics & Technology.

Família de cores
red
Popularidade da marca
Top 2% das marcas indexadas
Website
weibo.com

Análise de design

The Weibo mark is a combination logo consisting of a geometric symbol paired with a custom wordmark. The symbol is an abstract, continuous-line form suggesting a bird in profile — head, beak, and wing folded into a single stroke — that simultaneously reads as an eye or speech bubble. This dual reading is intentional: the bird references the platform's name (weibo translates to "microblog," evoking a bird's chirp), while the eye/bubble conveys watching, sharing, and conversation. The mark is built on a strict grid; the symbol's curves follow consistent radii, and the wordmark's letterforms echo those curves in their terminals and counters. At favicon size the symbol holds its silhouette cleanly because it relies on a single, unbroken contour with no fine internal detail. In the crowded Chinese social-media landscape — where WeChat uses a chat bubble, Douyin a vibrating music note, and Bilibili a TV screen — Weibo's bird-eye hybrid carves a distinct semantic niche: public broadcast rather than private chat or short-form video.

Single-stroke bird/eye silhouetteCustom rounded wordmark matching symbol curvesPure Chinese-red on white fieldConsistent grid geometry across symbol and type

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The palette is a single high-saturation red (#E6162D) on white (#FFFFFF). In China, red signals celebration, urgency, and national identity — critical for a platform positioned as the country's digital town square. Against the blues of WeChat, Tencent QQ, and Zhihu, and the black-red gradients of Douyin, Weibo's pure red claims the "live conversation" territory. The measured 3.1% red coverage reflects a symbol-first layout where the mark sits in generous white space, ensuring the hue pops on both light and dark app backgrounds without vibration.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Logótipo Weibo, versão primária
Primária SVG PNG
Logótipo Weibo, versão branca para fundos escuros
Branco SVG PNG
Logótipo Weibo, versão monocromática preta
Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Weibo, independentemente da cor ou sector.

Paleta web de marca

Cores que Weibo utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Weibo

Weibo Corporation, commonly known as Weibo, is a Chinese social media platform similar to microblogging site Twitter. Launched in August 2009, Weibo quickly gained popularity and became one of the most widely used social media platforms in China. It is headquartered in Beijing, China. Weibo's main product is its social media platform, which allows users to post and share short messages, photos, videos, and other multimedia content. Users can follow other users, celebrities, brands, and organizations, and engage with their posts by commenting, liking, and reposting. Additionally, Weibo offers features such as live streaming, online communities, and e-commerce integration, making it a comprehensive social media platform. On a global scale, Weibo primarily operates within China, catering to the Chinese market. However, it has also expanded its reach to overseas Chinese communities and users in other countries who are interested in Chinese culture. Weibo has not made any noteworthy partnerships or joint ventures outside of China. In terms of market position, Weibo is one of the leading social media platforms in China with a large user base. It faces competition from other social media platforms like WeChat, Douyin, and Tencent Weibo, but Weibo has managed to maintain a significant share of the market. However, in terms of global sales, Weibo's presence outside of China is not as dominant as some other social media platforms. Weibo has achieved various milestones and growth over the years. It went public on the NASDAQ in 2014, raising over $286 million in its initial public offering. In 2017, Weibo reached 340 million monthly active users, solidifying its position as a major social media platform in China. The company consistently updates its platform and introduces new features to enhance user experience and stay competitive. As of the latest updates, Weibo continues to hold its market position in China and remains popular among Chinese internet users. The platform has

Perguntas sobre o logótipo Weibo

Why does the Weibo logo look like both a bird and an eye?

The continuous-line symbol was designed to merge a bird in profile — referencing the platform's name, which means "microblog" — with an eye shape that suggests public viewing and an open speech bubble for conversation. This dual metaphor distinguishes Weibo from private-messaging apps.

Has the Weibo logo changed since launch?

The core bird-eye symbol has remained visually consistent since 2009, though the wordmark was refined in 2017 to align its stroke weights and corner radii with the symbol's grid. No major redesign has been publicly announced.

Qual é a cor do logótipo Weibo?

A cor dominante do logótipo Weibo é Medium Candy Apple Red (hex #E6162D). A correspondência Pantone mais próxima é 185 C.

Quantas cores tem o logótipo Weibo?

O logótipo Weibo utiliza 2 cores primárias: #E6162D, #FFFFFF.

Mais logótipos red ver tudo →

Mais logótipos Computers Electronics & Technology ver tudo →

O logótipo Weibo é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.