Logótipo Segment
O logótipo Segment utiliza 2 cores primárias. A sua cor dominante é Vivaldi Red (#EF373C, correspondência Pantone mais próxima Red 032 C). Segment opera no sector Marketing & Advertising.
- Família de cores
- red
- Sector
- Marketing & Advertising
- Popularidade da marca
- Top 77% das marcas indexadas
- Website
- segment.io
Análise de design
The Segment logo combines a geometric symbol with a lowercase wordmark. The symbol is a stylized 'S' constructed from three horizontal bars of equal weight: the top and bottom bars curve rightward, the middle bar curves leftward, together tracing a continuous S-curve. This is a constructed letterform rather than a calligraphic one — each stroke maintains uniform thickness, giving it a technical, engineered feel that aligns with an API-first product. The mark works exceptionally well at small sizes (favicon, app icon) because it reduces to three distinct bars with a clear counter-space; the red middle bar remains legible even at 16×16 pixels. In the CDP/analytics category, where many competitors use abstract node-network diagrams or chart metaphors, Segment's typographic symbol stands out by being readable as a letter while still feeling systematic and data-structured.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The palette pairs a near-black navy (#000434) with a high-saturation Vivaldi Red (#EF373C). Navy dominates the wordmark and the symbol's outer bars, projecting the enterprise trust and technical gravity expected in B2B data infrastructure. The red is confined to the central bar — roughly one-third of the symbol's visual weight — turning the 'activate' step of collect-clean-activate into a literal highlight. This restraint avoids the generic 'blue-logo' sea of martech while keeping the red functional, not decorative.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Segment, independentemente da cor ou sector.
Paleta web de marca
Cores que Segment utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Segment
Twilio Segment is a leading customer data platform (CDP) that allows you to effectively manage and utilize your customer data. With Twilio Segment, you can easily collect, clean, and activate your customer data, empowering your business to make data-driven decisions and drive growth. Twilio Segment has been ranked as the #1 Customer Data Platform for four consecutive years by IDC (2019-2022), highlighting its reliability and industry leadership. Join their virtual customer and developer conference, SIGNAL, on August 23rd to learn more about their innovative solutions. By using Twilio Segment, you can power your AI models with high-quality data and achieve intelligent customer engagement. The platform provides a complete data toolkit to every team in your company, enabling seamless collaboration and efficient data activation. With Twilio Segment, you gain a complete view of your customers, allowing you to unify their touchpoints across various platforms and channels. You can also create real-time audiences and deliver personalized campaigns without relying on other teams. Twilio Segment offers best-in-class tools to activate audiences in over 400 marketing tools, ensuring your messages reach the right customers at the right time. Additionally, the platform allows you to deliver personalized and omnichannel campaigns, providing a seamless experience for your customers. For product teams, Twilio Segment helps standardize your data and enables the best product analytics, A/B testing, and data warehouse tools with a simple switch. The platform also supports GDPR and helps accelerate compliance with privacy regulations. Engineers can benefit from Twilio Segment's simplicity and flexibility, as it offers one API to collect analytics data across any platform. With SDKs available for JavaScript, iOS, Android, and more, integrating data becomes effortless. Trusted by both startups and the world's largest companies, Twilio Segment has proven to be a reliable partner in empower
Perguntas sobre o logótipo Segment
What does the three-bar symbol in the Segment logo represent?
The symbol is a constructed letter 'S' formed by three horizontal bars. The top and bottom bars curve right, the middle bar curves left, creating a continuous S-shape. It visualizes the platform's core flow — collect, clean, activate — with the red middle bar highlighting the activation step.
Did the logo change after Twilio acquired Segment?
The core symbol and wordmark remained unchanged after Twilio's 2020 acquisition. Twilio added a co-branded 'Twilio Segment' lockup for joint communications, but the standalone Segment mark (symbol + lowercase wordmark in navy/red) continues unchanged across product UI, documentation, and developer surfaces.
Qual é a cor do logótipo Segment?
A cor dominante do logótipo Segment é Vivaldi Red (hex #EF373C). A correspondência Pantone mais próxima é Red 032 C.
Quantas cores tem o logótipo Segment?
O logótipo Segment utiliza 2 cores primárias: #EF373C, #000434.
Mais logótipos red ver tudo →
Mais logótipos Marketing & Advertising ver tudo →
O logótipo Segment é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.