Nº 013 Logótipo Rogers

Logótipo Rogers

O logótipo Rogers utiliza 1 cor primária. A sua cor dominante é Tomato Burst (#DA291C, correspondência Pantone mais próxima 485 C). Rogers opera no sector Telecommunications.

Família de cores
red
Popularidade da marca
Top 1% das marcas indexadas
Website
rogers.com

Análise de design

The Rogers mark is a monogram symbol: a single, bold uppercase "R" centered inside a rounded square. The letterform is custom-drawn with a strong vertical stem, a wide bowl, and a diagonal leg that terminates in a clean horizontal cut. The counter of the "R" is open and generous, preventing the shape from closing up at small sizes. The rounded square container provides a consistent bounding box that works across app icons, signage, and SIM cards without needing a separate lockup. The mark is used standalone in most digital contexts, while a horizontal wordmark "Rogers" in a matching geometric sans-serif accompanies it in corporate communications. The construction is deliberately reductive — no gradients, shadows, or 3D effects — which makes it resolution-independent and easy to reproduce in single-color applications such as embroidery or fax headers.

Bold red rounded-square containerCustom wide-bowl "R" with horizontal leg terminusMonochrome simplicity — no gradients or outlinesConsistent standalone use across digital and physical

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured #DA291C is a high-chroma, warm red that sits near Pantone 485 C. In Canadian telecom, red is the category colour (Bell uses blue, Telus uses purple/green, Rogers owns red). This specific hue is bright enough to pop on both light and dark backgrounds, yet deep enough to avoid the "cheap sale sign" vibration of pure #FF0000. The single-colour palette simplifies brand governance: every touchpoint — retail fascia, truck wrap, app icon — uses the same red, reinforcing instant category recognition without a complex secondary system.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Logótipo Rogers, versão primária
Primária SVG PNG
Logótipo Rogers, versão branca para fundos escuros
Branco SVG PNG
Logótipo Rogers, versão monocromática preta
Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Rogers, independentemente da cor ou sector.

Paleta web de marca

Cores que Rogers utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Rogers

Rogers Communications Inc., commonly known as Rogers, is a Canadian telecommunications company founded by Ted Rogers in 1960. Headquartered in Toronto, Ontario, Canada, Rogers has established itself as one of the largest and most influential telecommunications companies in the country. Rogers Communications offers a wide range of products and services to its customers. It primarily operates in three main segments: Wireless, Cable, and Media. The Wireless segment provides wireless voice and data communication services across Canada through its extensive mobile network. The Cable segment offers cable television, internet, and home phone services to residential and business customers. The Media segment includes television and radio broadcasting, specialty channels, sports entertainment, and digital media properties. On a global scale, Rogers Communications operates solely within the Canadian market and has not expanded its operations internationally. However, it has formed several noteworthy partnerships and subsidiaries within Canada. Rogers has a joint venture with Shaw Communications called Shaw-Rogers that allows the two companies to share network infrastructure and offer bundled services to customers. Rogers also has a subsidiary called Fido Solutions, which provides wireless services under a separate brand name. Rogers Communications holds a significant market position in Canada, particularly in the wireless and cable sectors. It is the largest wireless carrier in the country, serving millions of customers. In terms of market share, Rogers competes with other major telecommunications companies like Bell Canada and Telus. While the competition is fierce, Rogers has managed to maintain a strong position with its extensive network coverage and a wide range of services. Over the years, Rogers Communications has achieved several milestones and made significant changes to its product lineup and brand strategy. One notable achievement is the launch of Canada's first com

Perguntas sobre o logótipo Rogers

Has the Rogers logo always been a red "R" in a rounded square?

No. Early logos used a stylised "R" with a maple leaf or a horizontal wordmark. The current rounded-square monogram was introduced in 2015 as part of a brand simplification, replacing a previous 3D glossy "R" that had been in use since the early 2000s.

Why does Rogers use red when Bell uses blue and Telus uses purple?

Red has been Rogers' primary brand colour since the 1980s cable-TV era. In a three-player national market, each carrier adopted a distinct hue to maximise shelf and streetside differentiation. Rogers' warm red (#DA291C) is now legally protected as a trade-mark colour in Canada for telecom services.

Qual é a cor do logótipo Rogers?

A cor dominante do logótipo Rogers é Tomato Burst (hex #DA291C). A correspondência Pantone mais próxima é 485 C.

Quantas cores tem o logótipo Rogers?

O logótipo Rogers utiliza 1 cor primária: #DA291C.

Mais logótipos red ver tudo →

Mais logótipos Telecommunications ver tudo →

O logótipo Rogers é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.