Logótipo Redfin
O logótipo Redfin utiliza 1 cor primária. A sua cor dominante é Lionheart (#C82021, correspondência Pantone mais próxima 3517 C). Redfin opera no sector Real Estate.
- Família de cores
- red
- Sector
- Real Estate
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- redfin.com
Análise de design
Redfin uses a lowercase wordmark with a custom typographic twist: the "fin" in the name is rendered as a stylized fin shape that doubles as a standalone icon. The mark is constructed from geometric letterforms with rounded terminals, giving it a digital-native feel. The fin element — a curved triangular flag rising from the "i" — is integrated into the reading flow rather than tacked on, so the logo reads as a single cohesive unit at any size. This construction solves the classic real-estate problem of needing both a full wordmark for signage and a compact symbol for app icons; the fin detaches cleanly without losing brand recognition. At small sizes the wordmark holds legibility because the counters stay open and the fin remains a clear, high-contrast shape.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The single measured color #C82021 (Lionheart) is a warm, high-saturation red that breaks the industry default of trust blues and corporate golds. In a sector where competitors lean conservative, this hue signals energy, urgency, and a tech-first mindset while still reading as "sold" — a subtle semantic fit for real estate. The 8.6% mark coverage indicates the red is used sparingly but decisively, keeping digital interfaces clean and letting the color pop against white backgrounds in apps and listing cards.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Redfin, independentemente da cor ou sector.
Paleta web de marca
Cores que Redfin utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Redfin
Redfin is a real estate company based in the United States that offers online real estate brokerage services. It was founded in 2004 by David Eraker, Michael Dougherty, and David Selinger, with the aim of revolutionizing the real estate industry by using technology to simplify the buying and selling process. Headquartered in Seattle, Washington, Redfin operates primarily as an online real estate brokerage, connecting buyers and sellers with local Redfin agents who assist in the transaction process. Unlike traditional real estate agents, Redfin agents are paid a salary rather than a commission, which aims to align their interests with those of their clients. In addition to brokerage services, Redfin also provides an online platform that allows users to search for listings, view property details, schedule tours, and even submit offers. The platform also offers mortgage, title, and escrow services, providing a one-stop shop experience for homebuyers. While Redfin primarily operates in the United States, it has expanded its services to select international markets such as Canada. Over the years, Redfin has acquired several companies to enhance its offerings, including RentPath, Walk Score, and Title Forward. Redfin holds a significant market share in the United States, competing with other real estate companies such as Zillow and Realtor. com. As of 2020, Redfin reportedly had 1. 14% market share in the U. S. In terms of major events and achievements, Redfin went public in 2017, raising approximately $138 million in its initial public offering. The company has continuously focused on improving its technology and user experience to gain a competitive edge in the market. As of the latest updates, Redfin reported a strong financial performance in the first quarter of 2021, with a 40% year-over-year revenue growth. The company also expanded its services to Austin, Texas, and announced plans to launch in the United Kingdom. Redfin continues to innovate and grow its market pr
Perguntas sobre o logótipo Redfin
What does the fin shape in the Redfin logo represent?
The fin is a visual pun on the company name and doubles as a location-pin metaphor, suggesting both movement through the market and a fixed property marker. It functions as the brand's standalone icon for mobile apps and favicons.
Has Redfin changed its logo since launch?
The core wordmark-and-fin structure has remained consistent since the company's early years, with only minor optical refinements to weight and spacing as the brand scaled across digital and physical touchpoints.
Qual é a cor do logótipo Redfin?
A cor dominante do logótipo Redfin é Lionheart (hex #C82021). A correspondência Pantone mais próxima é 3517 C.
Quantas cores tem o logótipo Redfin?
O logótipo Redfin utiliza 1 cor primária: #C82021.
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Mais logótipos Real Estate ver tudo →
O logótipo Redfin é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.