Nº 5305 Logótipo Expressen

Logótipo Expressen

O logótipo Expressen utiliza 1 cor primária. A sua cor dominante é Alarm (#EB0000, correspondência Pantone mais próxima 2347 C). Expressen opera no sector Publishing & Printing.

Família de cores
red
Popularidade da marca
Top 53% das marcas indexadas
Website
expressen.se

Análise de design

Expressen uses a bold, condensed sans-serif wordmark set in a single weight. The letterforms are tightly tracked with subtle custom details — the 'E' features a shortened middle arm, the 'x' has a distinctive crossed stroke, and the 'p' and 's' share a consistent terminal curve that gives the mark rhythm. There is no symbol or icon; the identity relies entirely on typography and colour. This construction works well at small sizes because the heavy weight and open counters maintain legibility down to favicon scale, and the lack of fine serifs or thin strokes prevents clogging in low-resolution print or mobile screens. In the competitive Swedish news landscape, the mark follows the industry convention of a strong typographic masthead but distinguishes itself through its compressed proportions and the aggressive forward lean implied by the 'x' junction, signalling speed without italicising the whole word.

Condensed bold wordmark with custom 'x' cross-strokeSignature alarm-red (#EB0000) used exclusivelyTight tracking creating a single visual blockShortened middle arm on the 'E'

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured #EB0000 is a pure, high-chroma red that sits exactly on the 'alarm' wavelength the brain associates with urgency and breaking news. In Scandinavian publishing, red is the dominant masthead colour (Aftonbladet, Dagens Nyheter's accent), so Expressen conforms to category expectations while owning a slightly warmer, more orange-leaning hue that pops against both newsprint grey and digital white backgrounds. The single-colour strategy ensures the mark never fragments in single-plate printing or monochrome e-ink displays.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Logótipo Expressen, versão primária
Primária SVG PNG
Logótipo Expressen, versão branca para fundos escuros
Branco SVG PNG
Logótipo Expressen, versão monocromática preta
Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Expressen, independentemente da cor ou sector.

Paleta web de marca

Cores que Expressen utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Expressen

Expressen is Sweden's leading news site offering up-to-date news, sports coverage, and entertainment updates. With a mission to provide the latest news in Sweden and around the world, Expressen is the go-to source for reliable and informative content. The website covers a wide range of topics including current affairs, sports, culture, and entertainment to cater to a diverse audience. Whether you're looking for breaking news or in-depth analysis, Expressen has it all. Stay informed and engaged with their premium content, live sports coverage, and entertaining features. With Expressen, you'll always be at the forefront of what's happening in Sweden and beyond

Perguntas sobre o logótipo Expressen

Has Expressen always used a red wordmark without a symbol?

The current all-red condensed wordmark has been the primary masthead since the early 2000s redesign. Earlier editions used a black serif masthead with a separate emblem, but the brand consolidated to the single red typographic mark to strengthen digital recognition.

Why does the logo lean slightly forward even though it is not italic?

The forward momentum comes from the angled junction of the 'x' and the tapered terminals on 'p', 's', and 'n'. These details create an optical slant that suggests speed while keeping the letterforms upright for maximum legibility in body-size settings.

Qual é a cor do logótipo Expressen?

A cor dominante do logótipo Expressen é Alarm (hex #EB0000). A correspondência Pantone mais próxima é 2347 C.

Quantas cores tem o logótipo Expressen?

O logótipo Expressen utiliza 1 cor primária: #EB0000.

Mais logótipos red ver tudo →

Mais logótipos Publishing & Printing ver tudo →

O logótipo Expressen é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.