Logótipo FotMob: Cores, Códigos Hex e Análise de Design

Análise de design

FotMob uses a bold sans-serif wordmark where the letter "o" is replaced by a stylised football — a white circle subdivided into the classic truncated-icosahedron panels (pentagons and hexagons). The mark is a hybrid: primarily a logotype, but with a built-in pictorial element that doubles as the app icon. Letterforms are geometric, slightly condensed, with uniform stroke weight and rounded terminals that soften the technical feel without losing legibility. At small sizes the football "o" remains readable down to roughly 16 px because the panel pattern is reduced to three high-contrast shapes rather than a full 32-panel sphere. The rest of the wordmark holds together because counter spaces are open and the x-height is generous. In the crowded sports-app category, where many competitors rely on shields, crests, or gradient spheres, this construction feels product-first rather than club-first, reinforcing FotMob's positioning as a utility tool for fans.

Football-substituted "o" serving as both letter and iconBold geometric sans-serif with rounded terminalsStrict near-black/charcoal paletteStandalone "o" used consistently as app icon

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The palette is essentially monochrome: #070707 (near-black) for the logotype and #323232 (dark charcoal) for subtle depth on the football panels. By avoiding the green/grass tones that dominate football branding, FotMob signals a neutral, data-driven platform rather than a partisan one. The high-contrast dark-on-light approach also guarantees accessibility and renders cleanly on both iOS and Android adaptive-icon masks without colour-shift issues.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo FotMob, independentemente da cor ou sector.

Paleta web de marca

Cores que FotMob utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre FotMob

FotMob is a leading brand that is changing the way the world follows football. We have created a platform that offers every fan a home for their football fandom. Whether you want to check the latest scores, keep up with your favorite teams and players, or follow every moment of the sport you love, FotMob is the ultimate destination. With groundbreaking features and a world-class user experience, FotMob provides an essential tool for both new fans and experienced stats enthusiasts. Our dedication to excellence has been recognized by Apple, Google, ESPN, Sky Sports, NBC Sports, the New York Times, and many others, making us the go-to source for millions of football fans worldwide. Based in the beautiful fjords of Bergen, Norway, FotMob boasts impressive statistics, including M+ Downloads, M+ Monthly Active Users, and coverage of + Leagues in multiple languages. For the ultimate football experience, download the FotMob app and join our passionate community of football enthusiasts. Get in touch with us today and become a part of the football revolution

Perguntas sobre o logótipo FotMob

Why does the FotMob logo use a football for the letter "o"?

The football "o" acts as a visual pun that instantly communicates the sport while keeping the mark a single, readable word. It also provides a ready-made app icon that scales to tiny sizes without losing meaning.

Has the FotMob logo changed much since launch?

The core concept — wordmark with football "o" — has remained stable, but the typeface has been refined from a more rounded early version to the current tighter, geometric sans-serif, and the football panels have been simplified for better small-screen rendering.

Qual é a cor do logótipo FotMob?

A cor dominante do logótipo FotMob é Accursed Black (hex #070707). A correspondência Pantone mais próxima é Black 6 C.

Quantas cores tem o logótipo FotMob?

O logótipo FotMob utiliza 2 cores primárias: #070707, #323232.

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O logótipo FotMob é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.