Logótipo Booking.com
O logótipo Booking.com utiliza 2 cores primárias. A sua cor dominante é Dark Midnight Blue (#003479, correspondência Pantone mais próxima 6105 C). Booking.com opera no sector Travel & Tourism.
- Família de cores
- blue
- Sector
- Travel & Tourism
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- booking.com
Análise de design
Booking.com uses a pure wordmark — no symbol, no monogram, just the brand name set in a custom geometric sans-serif. The letterforms are rounded but not soft; they sit on a consistent baseline with uniform stroke weight, and the ".com" suffix is set in a lighter weight to de-emphasize the domain extension while keeping the full URL readable. The dot before "com" is circular and optically aligned to the x-height, a small detail that prevents the mark from feeling bottom-heavy at small sizes. At favicon size the mark survives because it relies on word shape rather than fine detail — the double "o" in "Booking" creates a distinctive rhythm, and the ascenders on "k" and "g" give the silhouette a recognizable profile. In the travel sector, where competitors like Expedia and Airbnb pair symbols with type, Booking.com's decision to lead with the name alone is a deliberate bet on brand maturity: the company assumes you already know who they are, so the logo's job is confirmation, not introduction. The lack of a separate icon also simplifies co-branding with partner airlines and hotel chains, where a symbol would compete for space.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The palette anchors on #003479, a deep midnight blue that reads as authoritative and trustworthy — critical in an industry where consumers hand over credit-card details to a screen. The accent #009FE3 adds a lighter, sky-blue energy that hints at openness and movement without diluting the core gravity. Together they avoid the teal-green trap many OTAs fall into, staying firmly in the blue family that travelers subconsciously associate with airlines, passports, and clear horizons.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Booking.com, independentemente da cor ou sector.
Paleta web de marca
Cores que Booking.com utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Booking.com
Booking. com is a renowned online travel agency headquartered in Amsterdam, Netherlands. It was founded by Geert-Jan Bruinsma in 1996 as Bookings. nl and later rebranded as Booking. com in 2000. The company operates as a subsidiary of Booking Holdings Inc., formerly known as the Priceline Group, which also owns other notable travel brands. Booking. com offers a comprehensive range of travel services, primarily focused on accommodation bookings. It provides access to over 29 million accommodation listings worldwide, including hotels, apartments, hostels, and vacation rentals. The platform allows users to search, compare prices, and book accommodations in multiple languages and currencies. On a global scale, Booking. com operates in more than 230 countries and territories, making it one of the largest online travel agencies. The company has established strategic partnerships with various airlines, car rental companies, and other travel service providers to offer a seamless booking experience for its customers. Notable subsidiaries of Booking. com include Kayak. com, Agoda. com, and Rentalcars. com. With its extensive reach and user-friendly interface, Booking. com has achieved a strong market position in the global travel industry. It has become a leading platform for travelers worldwide, processing millions of reservations every day. In terms of global sales, Booking. com is a significant revenue generator for Booking Holdings Inc. In recent years, Booking. com has focused on expanding its offerings beyond traditional accommodations. It has introduced new features such as flight bookings, airport taxis, and experiences in select destinations. The company's growth strategy also encompasses technological advancements like artificial intelligence and machine learning to personalize user experiences. As of the latest available information, Booking. com continues to innovate and adapt to the evolving travel landscape. It actively engages with customers through social medi
Perguntas sobre o logótipo Booking.com
Why doesn't Booking.com have a logo symbol like Airbnb or Expedia?
Booking.com relies on a wordmark-only strategy because its brand name is the primary search term customers type into browsers and app stores. A separate icon would add visual clutter without improving recognition at the small sizes where the logo appears most — browser tabs, mobile home screens, and partner sites.
Has the Booking.com logo changed significantly since launch?
The logo has undergone subtle refinements — mainly weight adjustments to the custom typeface and a shift from a two-tone blue to the current single dominant midnight blue — but the core wordmark structure has remained consistent since the early 2000s, reinforcing familiarity across two decades of global expansion.
Qual é a cor do logótipo Booking.com?
A cor dominante do logótipo Booking.com é Dark Midnight Blue (hex #003479). A correspondência Pantone mais próxima é 6105 C.
Quantas cores tem o logótipo Booking.com?
O logótipo Booking.com utiliza 2 cores primárias: #003479, #009FE3.
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Mais logótipos Travel & Tourism ver tudo →
O logótipo Booking.com é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.