Logo de Zhihu
El logo de Zhihu usa 1 color primario. Su color dominante es Bleu de France (#0F88EB, Pantone más cercano 2727 C). Zhihu opera en la industria Computers Electronics & Technology.
- Familia de colores
- blue
- Industria
- Computers Electronics & Technology
- Popularidad de la marca
- Top 15% de marcas indexadas
- Sitio web
- zhihu.com
Análisis de diseño
Zhihu's logo is a combination mark built around a single, stylised letterform: a blue "Z" whose upper stroke curves downward into a rounded terminal, echoing both a question mark and a speech bubble. The mark is geometric yet fluid, constructed from consistent stroke weights and smooth bezier curves that render cleanly at favicon size (16×16 px) and scale without optical distortion. Negative space inside the lower loop remains open, preventing the glyph from closing up when reproduced in single-colour print or low-resolution app icons. The accompanying wordmark "Zhihu" uses a custom sans-serif with humanist proportions — slightly flared terminals, moderate x-height — set in the same blue or neutral dark grey, allowing the symbol to stand alone on mobile while the full lockup anchors desktop and marketing layouts.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured #0F88EB is a saturated, mid-tone blue that sits between corporate trustworthiness and creative energy. In the Chinese tech sector — where Tencent, Alibaba, and Baidu all lean on blue — Zhihu's hue is brighter than WeChat's teal and warmer than LinkedIn's navy, signalling approachable expertise rather than institutional authority. White space dominates the UI, so the blue acts as a high-contrast accent for calls to action, notification badges, and the app icon, meeting WCAG AA on light backgrounds without needing a secondary palette.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Zhihu, independientemente del color o industria.
Paleta web de la marca
Colores que Zhihu usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Zhihu
Zhihu is a high-quality Chinese online question-and-answer community and original content platform where creators gather. It was launched in January 2011 with the mission to help people better share knowledge, experience, and insights, and find their own answers. Known for its serious, professional, and friendly community atmosphere, unique product mechanism, and structured and easily accessible quality content, Zhihu has attracted the most creative individuals in fields such as technology, business, film, fashion, and culture on the Chinese internet. Zhihu has become a comprehensive and influential knowledge sharing community and original content platform across various domains. It has established a community-driven content monetization business model. Whether you have a question or an answer, Zhihu is the platform for you. Join Zhihu's thriving community and explore the world of knowledge, and discover the answers you seek
Preguntas sobre el logo de Zhihu
Why does the Zhihu logo look like a question mark?
The upper curve of the "Z" deliberately mimics a question mark to reflect the platform's core Q&A function, while the lower loop suggests a speech bubble for dialogue. This dual metaphor communicates purpose without literal icons.
Has the Zhihu logo changed since launch?
The original 2011 logo used a simpler blue "Z" with sharper corners. A 2018 refinement softened the geometry, rounded the terminals, and introduced the current custom wordmark to improve scalability and unify the brand across web, mobile, and offline touchpoints.
¿Qué color tiene el logo de Zhihu?
El color dominante del logo de Zhihu es Bleu de France (hex #0F88EB). El Pantone más cercano es 2727 C.
¿Cuántos colores tiene el logo de Zhihu?
El logo de Zhihu usa 1 color primario: #0F88EB.
Más logos de blue ver todo →
Más logos de Computers Electronics & Technology ver todo →
El logo de Zhihu es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.