Nº 2318 Logo de 朝日新聞

Logo de 朝日新聞

El logo de 朝日新聞 usa 1 color primario. Su color dominante es Armour Wash (#000000, Pantone más cercano Black 6 C). 朝日新聞 opera en la industria Publishing & Printing.

Familia de colores
black
Popularidad de la marca
Top 23% de marcas indexadas
Sitio web
asahi.com

Análisis de diseño

The Asahi Shimbun logo is a pure wordmark (logotype) set in a semi-cursive Japanese calligraphy style known as gyōsho. The four kanji characters 朝日新聞 are rendered with visible brush-stroke dynamics — varying line weight, tapered terminals, and subtle ink-pooling effects that suggest hand-brushed sumi on washi paper. This construction follows the centuries-old convention of Japanese newspaper mastheads (daihyō), where the title itself functions as the primary brand symbol without an accompanying pictorial mark. The composition is horizontally balanced, with each character occupying roughly equal visual weight, and the spacing (kerning) respects traditional calligraphic rhythm rather than mechanical monospacing. At small sizes — such as a favicon or app icon — the intricate stroke detail of the second and fourth characters (日 and 聞) begins to close up, reducing legibility; the mark therefore relies on a simplified derivative (often just the first character 朝 in a red circle) for digital micro-applications.

Brush-stroke gyōsho calligraphy styleFour-kanji horizontal wordmarkSumi black on white fieldHistoric masthead continuity since 1879

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The exclusive use of #000000 (sumi black) on white mirrors the physical newspaper's ink-on-newsprint reality and signals editorial authority, neutrality, and permanence — core values in Japanese publishing. Black-only reproduction eliminates registration risk across the brand's vast print network (morning/evening editions, regional variants, inserts) and ensures the mark survives low-quality photocopying, faxing, and OCR scanning intact. The measured 12.5% ink coverage reflects the high white-space ratio inherent in kanji wordmarks, reinforcing a clean, high-contrast presence on dense editorial layouts.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Logo de 朝日新聞, versión principal
Principal SVG PNG
Logo de 朝日新聞, versión blanca para fondos oscuros
Blanco SVG PNG
Logo de 朝日新聞, versión monocromática en negro
Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de 朝日新聞, independientemente del color o industria.

Paleta web de la marca

Colores que 朝日新聞 usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de 朝日新聞

朝日新聞 is a trusted brand that offers a comprehensive and reliable source of news and information. With a focus on politics, economics, society, international affairs, sports, culture, and more, they provide up-to-date news articles, insightful analyses, and thought-provoking editorials. In addition to their print newspaper, 朝日新聞 also offers an online platform where readers can access their content anytime, anywhere.

Preguntas sobre el logo de 朝日新聞

Why does Asahi Shimbun not use a symbol or icon alongside its name?

Japanese newspaper tradition treats the masthead itself as the brand mark; the calligraphic rendering of the title carries the full identity weight. Adding a separate symbol would dilute the authority conveyed by the historic brush-written characters.

Is the logo ever reproduced in colour other than black?

The primary logo remains black-only for print integrity. A secondary mark — the first kanji 朝 inside a red circle — appears on digital platforms, TV chyrons, and event signage where a compact, coloured identifier aids quick recognition at small sizes.

¿Qué color tiene el logo de 朝日新聞?

El color dominante del logo de 朝日新聞 es Armour Wash (hex #000000). El Pantone más cercano es Black 6 C.

¿Cuántos colores tiene el logo de 朝日新聞?

El logo de 朝日新聞 usa 1 color primario: #000000.

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El logo de 朝日新聞 es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.