Nº 016 Logo de Xiaomi

Logo de Xiaomi

El logo de Xiaomi usa 1 color primario. Su color dominante es Blaze Orange (#FF6900, Pantone más cercano 1505 C). Xiaomi opera en la industria Computer Hardware.

Familia de colores
orange
Popularidad de la marca
Top 1% de marcas indexadas
Sitio web
mi.com

Análisis de diseño

The Xiaomi logo is a minimalist wordmark set inside a rounded square (squircle) container. The lowercase "mi" uses a custom geometric sans-serif with uniform stroke width and rounded terminals that echo the container's corners. This creates a cohesive, app-icon-ready glyph that reads clearly at favicon sizes. The mark follows the tech industry's shift toward flat, containerized logos but distinguishes itself through the squircle's subtle mathematical precision — a shape Xiaomi has patented in China. At small sizes, the counter spaces in "m" and "i" remain open, and the single-color execution avoids rendering issues across print and screen.

Lowercase "mi" in squircle containerSignature blaze orange (#FF6900)Geometric sans-serif with rounded terminalsApp-icon-ready proportions

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The blaze orange (#FF6900) defies the sector's default blue palette, signaling energy and approachability rather than corporate trust. Orange sits opposite blue on the color wheel, giving Xiaomi instant shelf differentiation against Samsung, Intel, and Dell. The high saturation ensures visibility on both dark and light backgrounds, critical for a brand spanning budget handsets to premium appliances. Xiaomi owns this hue so thoroughly in Chinese consumer electronics that the color alone functions as a secondary identifier.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Logo de Xiaomi, versión principal
Principal SVG PNG
Logo de Xiaomi, versión blanca para fondos oscuros
Blanco SVG PNG
Logo de Xiaomi, versión monocromática en negro
Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Xiaomi, independientemente del color o industria.

Paleta web de la marca

Colores que Xiaomi usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de Xiaomi

Xiaomi Corporation is a Chinese multinational electronics company founded in April 2010 and headquartered in Beijing, China. It was founded by entrepreneur Lei Jun, who aimed to create innovative and high-quality technology products at affordable prices. Initially, Xiaomi focused on developing and selling smartphones. Its debut smartphone, the Xiaomi Mi 1, was launched in 2011. The company gained popularity by selling its devices online and adopting a direct-to-consumer business model, which helped reduce costs and increase its market share. Over time, Xiaomi expanded its product portfolio to include a wide range of consumer electronics, including smart home devices, wearables, tablets, laptops, TVs, and more. It also invested in other technology spheres such as artificial intelligence (AI) and Internet of Things (IoT). Operating on a global scale, Xiaomi has a strong presence in various markets, particularly in China, India, and Southeast Asia. The company has also expanded into many other countries worldwide, including Europe and Latin America. It has established a network of authorized stores and partnered with local distributors to reach customers effectively. Xiaomi has a few noteworthy subsidiaries, including Redmi, which focuses on budget smartphones, and POCO, which offers more premium devices at competitive prices. Additionally, the company has formed joint ventures and partnerships with various companies, such as Huami Corporation for fitness wearables and TCL Corporation for smart TVs. In terms of market position, Xiaomi is one of the major players in the global smartphone industry. It consistently ranks among the top five smartphone manufacturers worldwide. However, competition remains fierce from rivals like Samsung and Apple. Xiaomi has achieved several significant milestones and accolades. In 2019, it became the youngest company on the Fortune Global 500 list. The company also set a Guinness World Record for the most mobile phones sold in a 24-hour pe

Preguntas sobre el logo de Xiaomi

What does "mi" stand for in the Xiaomi logo?

Officially "Mobile Internet" and a nod to "Mission Impossible" reflecting founder Lei Jun's ambition to achieve the difficult. The dual meaning was explained at the company's 2011 launch.

Has the Xiaomi logo changed since the company started?

Yes. The original 2010 logo used uppercase "MI" in a softer rounded rectangle. A 2014 update flattened the style. The current squircle wordmark debuted in 2021 as part of a broader visual system overhaul.

¿Qué color tiene el logo de Xiaomi?

El color dominante del logo de Xiaomi es Blaze Orange (hex #FF6900). El Pantone más cercano es 1505 C.

¿Cuántos colores tiene el logo de Xiaomi?

El logo de Xiaomi usa 1 color primario: #FF6900.

Más logos de orange ver todo →

Más logos de Computer Hardware ver todo →

El logo de Xiaomi es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.