Logo de ASUS
El logo de ASUS usa 1 color primario. Su color dominante es Bokara Grey (#2D2926, Pantone más cercano Black C). ASUS opera en la industria Computer Hardware.
- Familia de colores
- black
- Industria
- Computer Hardware
- Popularidad de la marca
- Top 1% de marcas indexadas
- Sitio web
- asus.com
Análisis de diseño
The ASUS logo is a custom wordmark set in a heavily modified, geometric sans-serif italic. Each letter is constructed from straight segments and sharp angles rather than curves — the 'A' lacks a crossbar and opens at the apex, the 'S' is built from three angular strokes, and the 'U' terminates in squared-off verticals. This gives the mark a engineered, modular appearance that mirrors the company's hardware roots. The consistent slant (approximately 12–15 degrees) implies forward motion without resorting to a separate icon. At small sizes the open counters and absence of thin strokes preserve legibility, though the non-standard 'A' can momentarily read as a lambda or incomplete form to unfamiliar viewers. In the computer-hardware sector, where competitors like Dell, HP, and Lenovo use either upright wordmarks or symbol-plus-type combinations, the pure angled wordmark stands out as a single, ownable typographic gesture that reproduces cleanly on motherboard PCBs, laptop lids, and BIOS splash screens alike.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured #2D2926 (Bokara Grey) functions as a practical near-black. In an industry awash with electric blues, neon greens, and gradient 'AI' palettes, a single dark neutral signals precision manufacturing and serious engineering. It prints reliably on cardboard retail boxes, laser-etches cleanly on aluminium chassis, and maintains contrast on both light and dark backgrounds without requiring a secondary colour system.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de ASUS, independientemente del color o industria.
Paleta web de la marca
Colores que ASUS usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de ASUS
ASUS, also known as ASUSTeK Computer Inc., is a multinational company founded in Taiwan in 1989, with its headquarters located in Taipei, Taiwan. It is known for producing computer hardware and electronics. ASUS started initially as a motherboard manufacturer and later expanded its product offerings to include laptops, desktop PCs, smartphones, tablets, servers, networking equipment, and various computer components. ASUS has established a strong presence worldwide, forming joint ventures and partnerships with Intel, Microsoft, Google, Nvidia, and AMD, among others. ASUS has emerged as a key player in the global technology market and has achieved significant market share in various product categories, including AI PC and motherboards, where it has been the leading motherboard manufacturer for over two decades. In the laptop market, ASUS has consistently ranked among the top five laptop vendors worldwide. It also enjoys a significant market share in the gaming laptop segment with its ROG (Republic of Gamers) brand. ASUS has made several significant achievements and strategic changes throughout its history. In recent years, it has actively expanded its product portfolio to cater to different customer segments. The company has made notable improvements in its smartphone offerings and has gained recognition for its ZenFone and ROG series. It has also ventured into the wearable technology market with its ASUS VivoWatch line of smartwatches. In terms of its current status, ASUS continues to innovate and diversify its product lineup in response to evolving market trends. It remains a global leader in computer hardware and has expanded its presence in emerging technologies such as artificial intelligence and the Internet of Things. ASUS actively engages in research and development and collaborates with industry partners to deliver cutting-edge products to its customers. The company's commitment to quality, innovation, and customer satisfaction positions it as a prominent bra
Preguntas sobre el logo de ASUS
Has the ASUS logo changed much since the company was founded?
The core wordmark has remained visually consistent since the 1990s, with only minor optical refinements to spacing and vertex sharpness. No major redesign or symbol addition has been introduced for the master brand.
Is the ASUS logo a custom font or a modified commercial typeface?
It is a proprietary logotype drawn specifically for the brand; no commercial font matches its exact geometry. Internal brand guidelines treat it as artwork rather than a typeface, so it is not licensed for external use.
¿Qué color tiene el logo de ASUS?
El color dominante del logo de ASUS es Bokara Grey (hex #2D2926). El Pantone más cercano es Black C.
¿Cuántos colores tiene el logo de ASUS?
El logo de ASUS usa 1 color primario: #2D2926.
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Más logos de Computer Hardware ver todo →
El logo de ASUS es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.