Logo de Upwork
El logo de Upwork usa 1 color primario. Su color dominante es Peter Pan (#14A800, Pantone más cercano 2423 C). Upwork opera en la industria Programming & Developer Software.
- Familia de colores
- green
- Industria
- Programming & Developer Software
- Popularidad de la marca
- Top 15% de marcas indexadas
- Sitio web
- upwork.com
Análisis de diseño
Upwork uses a combined mark: a custom wordmark paired with a standalone monogram. The wordmark sets "Upwork" in a geometric sans-serif with rounded terminals and a distinctive lowercase "u" that mirrors the icon. The icon isolates that "u" into a square-rounded container, its counter forming a subtle upward arrow — suggesting progress and connection. Both elements share the same stroke weight and corner radius, creating a cohesive system that scales from favicon to billboard. At small sizes the icon holds legibility better than the full wordmark; the arrow counter remains readable down to 16 px. The composition avoids gradients, shadows, or fine details, aligning with the flat-design norms of SaaS platforms and marketplace apps where clarity in app-store grids and browser tabs is paramount.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The single measured green (#14A800) dominates the mark at roughly 11% coverage, functioning as the brand's sole chromatic signal. In the freelance-platform category — where competitors lean blue (Fiverr, Toptal) or purple (Freelancer) — this high-saturation green signals growth, trust, and financial opportunity without borrowing banking tropes. It passes WCAG AA on white for both text and icon use, and the lack of a secondary palette forces consistent recognition across partner integrations, email headers, and marketplace badges.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Upwork, independientemente del color o industria.
Paleta web de la marca
Colores que Upwork usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Upwork
This brand’s description is missing. Help us by suggesting the missing details to complete the profile
Preguntas sobre el logo de Upwork
Why does Upwork use a green logo instead of blue like most tech platforms?
Green differentiates Upwork in a category dominated by blue and purple competitors. The hue conveys growth, earnings, and opportunity — core promises for freelancers — while remaining accessible on light and dark backgrounds.
Can the Upwork icon be used without the wordmark?
Yes. The rounded-square "u" monogram is designed as a standalone asset for app icons, favicons, and social avatars. Brand guidelines specify minimum clear space and color rules, but the icon functions independently at small sizes where the full wordmark would lose legibility.
¿Qué color tiene el logo de Upwork?
El color dominante del logo de Upwork es Peter Pan (hex #14A800). El Pantone más cercano es 2423 C.
¿Cuántos colores tiene el logo de Upwork?
El logo de Upwork usa 1 color primario: #14A800.
Más logos de green ver todo →
Más logos de Programming & Developer Software ver todo →
El logo de Upwork es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.