Nº 017 Logo de Tripadvisor

Logo de Tripadvisor

El logo de Tripadvisor usa 1 color primario. Su color dominante es Haunted Forest (#002B11, Pantone más cercano 2411 C). Tripadvisor opera en la industria Travel & Tourism.

Familia de colores
green
Popularidad de la marca
Top 1% de marcas indexadas
Sitio web
tripadvisor.com

Análisis de diseño

The Tripadvisor logo combines a distinctive owl icon with a custom wordmark. The owl is constructed from simple geometric shapes — a rounded square head, two large circular eyes with centered pupils, and a small triangular beak — creating a face that reads instantly at favicon size. The mark avoids feathers, wings, or perches, relying on the universal recognition of forward-facing eyes to signal "owl." The wordmark uses a humanist sans-serif with open apertures and a slightly flared 't' and 'r' that echo the icon's rounded geometry. Letter spacing is generous, ensuring legibility when the lockup is compressed horizontally. The icon sits left of the text in the primary lockup but functions independently as the app icon and browser favicon, a practical necessity for a mobile-first travel platform.

Owl face with oversized circular eyesDeep forest green as sole brand colorCustom humanist sans-serif wordmarkIcon separates cleanly for app/favicon use

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The single measured color #002B11 is a deep, yellow-based green that avoids the blue-heavy palette dominating online travel (Booking.com, Expedia, Kayak). This hue suggests nature, foliage, and trustworthy guidance without resorting to the cliché "sky blue = travel" association. Its darkness provides strong contrast on white backgrounds and meets accessibility standards for text, while the yellow undertone keeps it from feeling institutional or medical — a risk with cooler dark greens.

Variaciones y descargas

Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.

Logo de Tripadvisor, versión principal
Principal SVG PNG
Logo de Tripadvisor, versión blanca para fondos oscuros
Blanco SVG PNG
Logo de Tripadvisor, versión monocromática en negro
Negro SVG PNG

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Tripadvisor, independientemente del color o industria.

Paleta web de la marca

Colores que Tripadvisor usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de Tripadvisor

Tripadvisor is an American travel and restaurant website that provides reviews and recommendations for hotels, restaurants, activities, and attractions worldwide. The company was founded in 2000 by Stephen Kaufer and Langley Steinert, with the goal of helping travelers make informed decisions based on user-generated content. Tripadvisor's global headquarters are located in Needham, Massachusetts, United States. The company operates additional offices in major cities around the world, such as London, Paris, New Delhi, Tokyo, and Beijing. The main products and services offered by Tripadvisor include its website and mobile app, where users can search for hotels, restaurants, flights, and attractions. The platform provides millions of reviews and ratings written by travelers, as well as photos, maps, and other useful information to help users plan their trips. On a global scale, Tripadvisor operates in over 48 markets and is available in 28 languages. The company has several noteworthy subsidiaries, including Viator, a platform for booking tours and attractions, and FlipKey, a vacation rental marketplace. In addition, Tripadvisor has formed partnerships with various travel companies and websites, such as Expedia, Booking. com, and Kayak, to provide a seamless booking experience for its users. In terms of market position, Tripadvisor is one of the largest travel websites in the world. It has a strong presence in the online travel industry and competes with other platforms like Booking Holdings (formerly Priceline Group), Expedia Group, and Google. Despite facing competition, Tripadvisor continues to attract a large user base and has been successful in maintaining its position as a trusted source for travel information and reviews. As for major events or achievements, in 2011, Tripadvisor acquired the travel website, Where I've Been, to enhance its social travel planning features. In 2014, the company launched its Tripadvisor Instant Booking feature, allowing users to boo

Preguntas sobre el logo de Tripadvisor

Why does Tripadvisor use an owl in its logo?

The owl represents wisdom and the ability to see what others miss — a metaphor for the platform's promise to reveal trustworthy travel insights from millions of reviews. The forward-facing eyes also create a subtle "search" visual cue.

Has the Tripadvisor logo changed significantly over time?

The owl icon has been refined but not replaced since the brand's early years; the most visible update simplified the feather details into the current geometric face and standardized the dark green. The wordmark evolved from a serif to the current custom sans-serif for better screen legibility.

¿Qué color tiene el logo de Tripadvisor?

El color dominante del logo de Tripadvisor es Haunted Forest (hex #002B11). El Pantone más cercano es 2411 C.

¿Cuántos colores tiene el logo de Tripadvisor?

El logo de Tripadvisor usa 1 color primario: #002B11.

Más logos de green ver todo →

Más logos de Travel & Tourism ver todo →

El logo de Tripadvisor es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.