Logo de Kochava
El logo de Kochava usa 1 color primario. Su color dominante es Abaddon Black (#231F20, Pantone más cercano 419 C). Kochava opera en la industria Marketing & Advertising.
- Familia de colores
- black
- Industria
- Marketing & Advertising
- Popularidad de la marca
- Top 1% de marcas indexadas
- Sitio web
- kochava.com
Análisis de diseño
The Kochava logo is a lowercase wordmark paired with a geometric star glyph that doubles as the dot on the "i" — a direct visual translation of the Hebrew name meaning "star." The glyph is constructed from four elongated, symmetrical points rotated 45 degrees, forming an eight-pointed star that reads cleanly at favicon size. Letterforms use a customized geometric sans-serif with uniform stroke weight, open apertures, and a distinctive single-story "a" that mirrors the glyph's angular language. The mark avoids gradients, shadows, or 3D effects, relying entirely on figure-ground contrast. This restraint serves the martech sector well: the logo remains legible on dark dashboard backgrounds, in single-color print on conference swag, and when reduced to 16 × 16 pixels in a browser tab. The integrated glyph/wordmark lockup eliminates the need for a separate icon file, simplifying implementation across SDK documentation, partner portals, and programmatic ad creative.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The near-black #231F20 (Abaddon Black) projects technical authority and data neutrality — essential in an industry where brands audit Kochava's measurements. A single deep neutral avoids the cliché blue/purple gradients common in ad-tech, ensuring the mark never competes with clients' own brand colors when co-branded on reports or dashboards. The 4.4% coverage figure suggests the glyph occupies minimal surface area, letting the wordmark carry recognition weight while the star acts as a subtle mnemonic.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Kochava, independientemente del color o industria.
Paleta web de la marca
Colores que Kochava usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Kochava
Kochava is the industry standard for secure, real-time data solutions. They specialize in helping people-based marketers establish identity, define and activate audiences, and measure and optimize their marketing efforts across connected devices. Founded in 2011 by a team of mobile and gaming professionals, Kochava saw the need for a better understanding of the feedback loop between user acquisition, engagement, and lifetime value for mobile applications. This led them to create a mobile measurement platform that provides valuable insights into media advertising conversion and the effectiveness of mobile ad spend by partners. Based in the picturesque ski resort town of Sandpoint, Idaho, Kochava's headquarters allows them to focus on developing cutting-edge code while enjoying the quality of life the town offers. They believe in the Life 2. 0 concept, choosing a location they love while remaining globally relevant in their work. This unique philosophy helps them attract talented individuals who value a balanced lifestyle. The name Kochava, derived from a Hebrew word meaning star, reflects their vision of providing visibility into billions of data points, millions of users, and hundreds of millions of dollars in lifetime value and promotional ad spend. Their Unified Audience Platform empowers customers to manage their data effectively and tap into the power of connected audiences. With the ever-increasing importance of mobile technology, Kochava is at the forefront, enabling brands to engage with their customers on a highly personal and individual level
Preguntas sobre el logo de Kochava
Why does Kochava use a star in its logo?
The name Kochava derives from a Hebrew word meaning "star." The eight-pointed glyph visually encodes that etymology while functioning as the dot on the "i," turning linguistic meaning into a compact, scalable brand asset.
Has the Kochava logo changed since the company founded in 2011?
The core wordmark-and-star structure has remained consistent, though the typeface has been refined over time for better screen rendering and the star glyph's proportions were tightened to improve legibility at small sizes across mobile SDKs and dashboard interfaces.
¿Qué color tiene el logo de Kochava?
El color dominante del logo de Kochava es Abaddon Black (hex #231F20). El Pantone más cercano es 419 C.
¿Cuántos colores tiene el logo de Kochava?
El logo de Kochava usa 1 color primario: #231F20.
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El logo de Kochava es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.