Nº 210 Logo de Flipkart

Logo de Flipkart

El logo de Flipkart usa 3 colores primarios. Su color dominante es Veteran’s Day Blue (#2A55E5, Pantone más cercano 2368 C). Flipkart opera en la industria Computers Electronics & Technology.

Familia de colores
blue
Popularidad de la marca
Top 2% de marcas indexadas
Sitio web
flipkart.com

Análisis de diseño

The Flipkart mark is a combination logo: a stylized uppercase "F" that simultaneously reads as a shopping bag with a handle, rendered in a single continuous stroke. The letterform is geometric, built from rounded rectangles and a curved terminal that suggests motion and completion. Negative space inside the "F" forms the bag's interior, while the crossbar extends upward to become the handle. This dual reading — letter and container — communicates the core promise (shopping delivery) without a separate icon. At small sizes (app icons, favicons), the mark holds because the silhouette is distinct: a vertical stem, a strong horizontal crossbar, and a curved top hook. The absence of fine detail, gradients, or thin lines makes it scalable across mobile UI, packaging tape, and delivery vehicles. In the Indian e-commerce landscape, where Amazon's arrow-smile and JioMart's abstract symbol compete for attention, Flipkart's mark leans on letter ownership — the "F" is proprietary shorthand for the brand name — rather than an abstract symbol that requires learning.

Single-stroke "F" doubling as shopping bagSaturated blue + warm amber proprietary duoRounded geometric construction scales cleanlyHandle hook creates memorable silhouette

Colores del logo, medidos

Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.

Haz clic en una muestra para copiar su código hex.

The palette centers on #2A55E5, a saturated corporate blue that signals trust, scale, and digital maturity — table stakes for a platform handling millions of transactions. The accent #F2A930 (warm amber) injects energy and warmth, differentiating from Amazon's orange and signaling value-driven deals, a cultural cue in price-sensitive Indian retail. The measured #9E9E9E gray appears in secondary applications (app chrome, text) providing neutral balance without diluting the primary duo. Together, the trio follows the industry convention of blue-for-trust plus an energetic accent, but the specific amber hue avoids the cliché of pure yellow or orange, giving Flipkart a proprietary color fingerprint.

Logos visualmente similares

Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Flipkart, independientemente del color o industria.

Paleta web de la marca

Colores que Flipkart usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.

Acerca de Flipkart

Flipkart is an Indian e-commerce company that was founded in 2007 by Sachin Bansal and Binny Bansal in Bengaluru, Karnataka. It is currently headquartered in the city and operates primarily in the Indian market. Initially starting as an online bookstore, Flipkart quickly expanded its product offerings and ventured into various categories including electronics, fashion, home appliances, and grocery. The company has since become one of the largest and most successful e-commerce platforms in India. Flipkart's main product is its online marketplace, where customers can purchase a wide range of products from different sellers. The company also offers various services such as Flipkart Plus, a membership program that provides free and faster delivery, early access to sales, and other benefits. Additionally, Flipkart has its own logistics arm known as Ekart, which handles the delivery and fulfillment of orders. While Flipkart primarily operates in India, it has made efforts to expand globally. In 2018, Walmart acquired a 77% stake in Flipkart, which helped the company gain access to Walmart's global retail expertise and resources. Flipkart has also made strategic investments in companies such as PhonePe, a digital payments platform, and Myntra, an online fashion retailer. In terms of market position, Flipkart has a strong presence in the Indian e-commerce market and is a key competitor to Amazon India. It has consistently performed well in terms of sales and customer acquisition, with a significant market share in various product categories. Over the years, Flipkart has achieved several milestones and made noteworthy changes to its brand and strategy. In 2014, it launched its own range of products under the brand name Flipkart SmartBuy. In 2016, the company introduced its own private label fashion brand called Flipkart Fashion. These strategic moves allowed Flipkart to expand its market reach and cater to the specific needs of customers. As of the latest updates, Flipkart c

Preguntas sobre el logo de Flipkart

Has the Flipkart logo changed since Walmart's acquisition?

The current "F"-bag mark was introduced in 2015, three years before Walmart acquired a majority stake. Walmart's ownership did not trigger a logo redesign; the mark and its blue-amber palette have remained consistent, though co-branded lockups with Walmart's spark symbol appear in corporate communications.

Why does the logo use a shopping bag shape instead of a cart?

A bag silhouette reads faster at tiny sizes than a cart with wheels and a basket. The bag also aligns with Flipkart's early "doorstep delivery" narrative in India, where motorcycle couriers carry parcels in bags — a culturally specific visual metaphor that a Western-style cart would not convey.

¿Qué color tiene el logo de Flipkart?

El color dominante del logo de Flipkart es Veteran’s Day Blue (hex #2A55E5). El Pantone más cercano es 2368 C.

¿Cuántos colores tiene el logo de Flipkart?

El logo de Flipkart usa 3 colores primarios: #9E9E9E, #2A55E5, #F2A930.

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Más logos de Computers Electronics & Technology ver todo →

El logo de Flipkart es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.