Logo de Walmart
El logo de Walmart usa 1 color primario. Su color dominante es Veteran’s Day Blue (#0053E2, Pantone más cercano 2369 C). Walmart opera en la industria Business & Consumer Services.
- Familia de colores
- blue
- Industria
- Business & Consumer Services
- Popularidad de la marca
- Top 1% de marcas indexadas
- Sitio web
- walmart.com
Análisis de diseño
The Walmart logo is a combination mark pairing a custom lowercase wordmark with an abstract six-pointed spark symbol. The wordmark uses a rounded, humanist sans-serif with consistent stroke weight and open apertures, rendering clearly at both storefront scale and favicon size. The spark — a yellow asterisk-like shape with six tapered rays — sits flush to the right of the text, functioning as both a punctuation mark and a standalone brand asset. This dual-role design solves a practical retail problem: the spark remains legible on receipt tape, app icons, and delivery bags where the full wordmark would be too wide. Lowercase lettering softens the corporate scale of a $500B enterprise, signaling accessibility rather than authority, while the spark's radial geometry suggests motion, energy, and the "spark" of a deal found.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured #0053E2 blue anchors the identity in retail-traditional trust signals — stability, scale, and financial reliability — while the unmeasured but dominant yellow spark (approximately 87% of mark area) injects warmth, optimism, and high-visibility contrast. This pairing defies the monochrome minimalism trending in modern retail branding, instead preserving a high-contrast duo that reads instantly on illuminated signage, delivery trucks, and mobile screens against cluttered visual environments.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Walmart, independientemente del color o industria.
Paleta web de la marca
Colores que Walmart usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Walmart
Walmart, headquartered in Bentonville, Arkansas, United States, is a multinational retail corporation that was founded by Sam Walton in 1962. Initially, it was a small discount store, but it has now become one of the largest retailers in the world. Walmart operates a chain of hypermarkets, discount department stores, and grocery stores under various formats such as Walmart Supercenter, Walmart Neighborhood Market, and Sam's Club. It offers a wide range of products including groceries, apparel, electronics, home furnishings, automotive products, and health and wellness products. In addition, Walmart provides financial services like money transfers and check cashing. On a global scale, Walmart has a significant presence, operating in 24 countries, with over 11,500 stores. Some of its international subsidiaries include Asda in the United Kingdom, Seiyu Group in Japan, and Flipkart in India. It has also entered joint ventures with other companies like JD. com in China and Rakuten in Japan. In terms of market position, Walmart is a dominant force in the retail industry. It consistently ranks among the top companies in terms of revenue and employs millions of people worldwide. Its global sales for the fiscal year 2020 were over $524 billion, solidifying its position as the world's largest retail company. Walmart has achieved numerous milestones and has undergone strategic changes. In recent years, it has focused on expanding its e-commerce presence and has made significant investments in this area, especially with the acquisition of Flipkart. The company has also prioritized sustainability initiatives, aiming to be a leader in environmental sustainability and to achieve zero waste. As of the latest information known, Walmart continues to thrive as a retail giant. The company has adapted to the challenges posed by the COVID-19 pandemic, leveraging its online platforms and implementing safety measures in stores. It has also introduced initiatives like Walmart+, a membership
Preguntas sobre el logo de Walmart
What does the Walmart spark symbol represent?
The six-pointed spark was introduced in the 2008 redesign to symbolize innovation, customer inspiration, and the 'spark' of a smart shopping decision. It also functions as a practical standalone mark for digital and small-format applications where the full wordmark does not fit.
Why did Walmart switch to a lowercase logo in 2008?
The shift from uppercase to lowercase aimed to make the brand feel more approachable and less institutional as Walmart expanded into urban markets and e-commerce. Lowercase lettering reads faster at a distance and aligns with the friendly, value-oriented tone of the 'Save Money. Live Better.' tagline introduced the same year.
¿Qué color tiene el logo de Walmart?
El color dominante del logo de Walmart es Veteran’s Day Blue (hex #0053E2). El Pantone más cercano es 2369 C.
¿Cuántos colores tiene el logo de Walmart?
El logo de Walmart usa 1 color primario: #0053E2.
Más logos de blue ver todo →
Más logos de Business & Consumer Services ver todo →
El logo de Walmart es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.