Logo de Bitly
El logo de Bitly usa 1 color primario. Su color dominante es Durotar Fire (#EE6123, Pantone más cercano 6021 C). Bitly opera en la industria Programming & Developer Software.
- Familia de colores
- orange
- Industria
- Programming & Developer Software
- Popularidad de la marca
- Top 1% de marcas indexadas
- Sitio web
- bitly.com
Análisis de diseño
Bitly's logo is a combination mark pairing a geometric symbol with a lowercase wordmark. The symbol is a stylized 'b' constructed from a single continuous stroke that loops into a speech-bubble tail, simultaneously suggesting a link, a conversation bubble, and the brand initial. This dual metaphor — connection and communication — is rendered in a flat, mono-weight line with rounded terminals, giving it a friendly, approachable geometry that scales cleanly to favicon size. The wordmark uses a custom rounded sans-serif (closely related to Circular or Sofia Pro) with identical corner radii, creating visual harmony between mark and type. At small sizes the symbol holds its shape because the counter-space remains open and the tail doesn't fragilise; the whole lockup works horizontally or stacked without re-drawing.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The single-brand orange (#EE6123) breaks the blue-heavy convention of developer tools and SaaS platforms, signalling energy, urgency, and human warmth rather than sterile reliability. In a dashboard context the hue pops against both light and dark modes, and it survives monochrome reproduction because the mark relies on shape, not colour contrast, for recognition.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de Bitly, independientemente del color o industria.
Paleta web de la marca
Colores que Bitly usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de Bitly
Bitly is a platform that serves as a catalyst for connections in the digital world. For over a decade, Bitly has been the point of connection for those who share digital information and their audiences. Their core values of action, progress, and growth are reflected in their commitment to innovation and change. Bitly offers a range of products and services to help users customize, share, and track links, including dynamic solutions like QR Codes and link-in-bio for social media profiles. They also provide resources such as API documentation, ebooks, webinars, and app connectors to optimize the Bitly experience. Bitly prioritizes diversity, equity, and inclusion, fostering a culture of allyship, accessibility, and learning. Their leadership team, including the VP of Engineering, Chief Diversity Officer, and CEO, brings years of industry experience to drive innovation and growth. Bitly is dedicated to creating a work environment where all employees feel safe and valued, with Employee Resource Groups focused on marginalized communities and intentional DEI initiatives. Join Bitly and become part of a company that values connection, innovation, integrity, and fun
Preguntas sobre el logo de Bitly
What does the Bitly symbol represent?
The mark merges a lowercase 'b' with a speech-bubble tail, visualising both the brand initial and the act of sharing a link — a conversation starter between creator and audience.
Has the logo changed much since Bitly launched?
The original 2008 logo used a 3D-glossy 'bit.ly' wordmark. A 2014 redesign introduced the flat orange 'b' symbol and lowercase wordmark, and the system has been refined only subtly since (optical adjustments, tighter spacing) without a full rebrand.
¿Qué color tiene el logo de Bitly?
El color dominante del logo de Bitly es Durotar Fire (hex #EE6123). El Pantone más cercano es 6021 C.
¿Cuántos colores tiene el logo de Bitly?
El logo de Bitly usa 1 color primario: #EE6123.
Más logos de orange ver todo →
Más logos de Programming & Developer Software ver todo →
El logo de Bitly es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.