Logo de BigCommerce
El logo de BigCommerce usa 1 color primario. Su color dominante es Parisian Night (#34313F, Pantone más cercano 8603 C). BigCommerce opera en la industria Programming & Developer Software.
- Familia de colores
- gray
- Industria
- Programming & Developer Software
- Popularidad de la marca
- Top 4% de marcas indexadas
- Sitio web
- bigcommerce.com
Análisis de diseño
The BigCommerce identity centers on a combined mark: a geometric monogram paired with a lowercase wordmark. The symbol is a single continuous stroke forming a stylized 'b' that doubles as a conversation bubble with a directional tail, suggesting dialogue and transaction simultaneously. The stroke weight is uniform and optically balanced, with rounded terminals that soften the technical geometry. The wordmark uses a custom humanist sans-serif — generous counters, open apertures, and a distinctive single-story 'a' — set in sentence case. This combination scales cleanly; the monogram holds at favicon size (16×16 px) because the tail creates a unique negative-space notch, while the wordmark remains legible down to 120 px width. In the crowded SaaS/ecommerce sector, the mark avoids the ubiquitous shopping-cart or bag clichés, opting instead for a conversational metaphor that aligns with the platform's emphasis on merchant-customer relationships.
Colores del logo, medidos
Colores extraídos de la imagen del logo (fondo eliminado), con la participación de cada color en la marca.
Haz clic en una muestra para copiar su código hex.
The measured #34313F is a deep violet-charcoal that reads as near-black on light backgrounds but reveals purple undertones in print and high-fidelity screens. This hue departs from the standard blue-heavy fintech palette, signaling creativity and premium positioning without sacrificing enterprise trust. It provides strong contrast against white (14.5:1) and passes WCAG AA on light greys, ensuring accessibility across dashboards, partner integrations, and merchant storefronts where the logo often sits on variable backgrounds.
Variaciones y descargas
Variantes de color generadas a partir de la fuente vectorial — libres para descargar para uso de identificación, editorial e investigación.
Logos visualmente similares
Vecinos más cercanos en el espacio de incrustación visual — marcas que comparten forma y estructura con el logo de BigCommerce, independientemente del color o industria.
Paleta web de la marca
Colores que BigCommerce usa en todo su sitio web — el sistema de marca más amplio alrededor del logo.
Acerca de BigCommerce
BigCommerce is a leading ecommerce platform that offers a range of products and services to businesses of all sizes. The company was founded in 2009 by Eddie Machaalani and Mitchell Harper and is headquartered in Austin, Texas. BigCommerce provides a comprehensive ecommerce solution that helps businesses build and manage their online stores. Its platform allows businesses to create mobile-responsive websites, customize the design and layout, integrate with various payment gateways and shipping providers, and manage inventory and orders. It also offers features like marketing and SEO tools, analytics, and customer support. On a global scale, BigCommerce serves customers in over 150 countries and supports multiple currencies and languages. The company has established partnerships with major payment providers, shipping carriers, and other technology partners to offer a seamless experience to its users. Notable partnerships include PayPal, Google, and Facebook. In terms of market position, BigCommerce is recognized as one of the leading ecommerce platforms worldwide. It competes with other major players like Shopify, WooCommerce, and Magento. While exact sales figures are not publicly available, BigCommerce has been experiencing significant growth in recent years, attracting both small businesses and enterprise-level clients. In terms of notable events and achievements, BigCommerce completed a successful initial public offering (IPO) in August 2020, raising approximately $216 million. This was followed by the launch of its new WordPress plugin, allowing users to integrate their BigCommerce stores with WordPress websites. Currently, BigCommerce continues to innovate and expand its offerings. It recently introduced native multi-currency support, enabling merchants to sell in multiple currencies globally. The company also announced a strategic partnership with Facebook to offer a simplified, streamlined checkout experience through Facebook Shops. Overall, BigCommerce has e
Preguntas sobre el logo de BigCommerce
Has the BigCommerce logo changed since the IPO?
The core monogram and wordmark have remained visually consistent since the 2019 brand refresh, predating the August 2020 IPO. Minor optical adjustments were made for digital rendering, but no structural redesign has been publicly announced.
Why does the symbol use a speech bubble instead of a shopping cart?
The speech-bubble tail frames the platform's focus on merchant-to-consumer conversation and omnichannel selling (social, marketplace, POS) rather than a single checkout transaction. It differentiates from cart-heavy competitors like Shopify and WooCommerce.
¿Qué color tiene el logo de BigCommerce?
El color dominante del logo de BigCommerce es Parisian Night (hex #34313F). El Pantone más cercano es 8603 C.
¿Cuántos colores tiene el logo de BigCommerce?
El logo de BigCommerce usa 1 color primario: #34313F.
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El logo de BigCommerce es una marca registrada de su propietario, mostrada aquí para identificación e investigación de diseño. Los datos de color se miden de la marca pública por LogoLabs; el análisis es comentario editorial. No se implica afiliación ni respaldo.