Did you get a logo — but really just a 400x400 pixel PNG file? Then you have a hidden problem that won't show up until the day you need that logo on an outdoor sign, a printed catalog, or a large banner — and the image turns blurry.
The file format matters just as much as the design itself. Here's what each one means, when you need it, and why it's worth checking exactly what you're getting before you pay for a logo.
PNG — for web and social media
PNG is a raster (pixel-based) format with a transparent background. It's the standard format for:
- Your website logo (header, footer).
- Social media profile pictures.
- Email signatures.
Its limit: since it's pixel-based, if you scale it up well past its original size, it starts to look blurry or "pixelated." Great for screens, not suited for large-format print.
JPG — the version without transparency
Structurally similar to PNG (also raster), but without a transparent background — it always has a solid background (usually white). Useful for certain integrations where transparency isn't needed or isn't supported, but PNG is generally the more flexible choice for a logo.
SVG — the vector format for any size
SVG is a vector format: instead of pixels, it's built from mathematical formulas that describe shapes. In practice, you can scale an SVG logo from a tiny 16-pixel icon (like the one in a browser tab) up to a banner three meters wide, with zero loss of quality.
Why this matters for a real company:
- Your website needs the logo at small sizes (favicon, header) — SVG stays crisp.
- If you want to print a large sign at your entrance or on a banner, you need a file that won't pixelate when enlarged — SVG again (or something exported from it).
- If you work with a designer or a print shop later, SVG is the format any professional expects to receive.
Important: many cheap logo-making tools only give you a PNG in their base package and charge an extra $15-50 separately for the vector file. At LogoLabs, SVG is included in every package, from Essential (€20) to Bespoke (€100) — it's never a hidden upsell.
EPS — the format print shops and agencies prefer
EPS is also a vector format, but older and more specialized — historically used by the print industry and professional design (print shops, ad agencies, promotional-materials manufacturers). If you're working with a print shop for business cards, large banners, or packaging, they'll sometimes explicitly ask for the EPS file.
At LogoLabs, EPS is included in the Bespoke package (€100), along with the AI file (native Adobe Illustrator, fully editable). If you started with Essential or Signature and need EPS or AI later — say, because you're working with a print agency or hiring a designer for additional materials — you can add this upgrade separately, without redoing the order from scratch.
AI (the Adobe Illustrator file) — for professional editing down the line
The .ai file is the native format designers use in Adobe Illustrator. It comes with the Bespoke package and is useful if, in the future, a designer needs to make advanced changes directly to the logo's structure (not just color or size) — for example, for more complex brand materials.
What to do if you've lost an old logo's source files
A very common scenario: your company already has a logo, but the only file left is a small JPG, saved at some point from the website or sent over WhatsApp by a former collaborator. The original vector files got lost with that collaborator's computer, or were simply never handed over in the first place.
In that case, your real options are limited: either recreate the logo from scratch (recommended if you wanted an updated version anyway), or pay someone to manually "vectorize" the existing image — a process that can take as long as a brand-new logo, with no guarantee the result looks identical to the original. That's exactly why it matters to get the correct vector files with your very first order, and to keep them somewhere safe (email, cloud storage) — not just on a single laptop's hard drive.
What format you get with each LogoLabs package
| Package | Price | Formats included |
|---|---|---|
| Essential | €20 | PNG, JPG, SVG |
| Signature | €50 | PNG, JPG, SVG |
| Bespoke | €100 | PNG, JPG, SVG, EPS, AI |
Whichever package you choose, you get a real vector file (SVG) — meaning your logo works at any size, from favicon to street banner, with no hidden extra cost for the version that "actually works everywhere."
How to know if you need EPS/AI or SVG is enough
- Just website, social media, digital documents? SVG (+ PNG for compatibility) is enough — included in any package.
- Large-scale professional print (banners, packaging) or working with an outside print shop/agency? You'll also need EPS — included in Bespoke.
- Want a designer to be able to edit the logo's structure further down the line? The AI file (Bespoke) is the right format.
Check your current logo
Not sure which files you got with a previous order, or whether your current logo is good enough in shape and clarity? Use our free Logo Grader for a quick score and concrete recommendations.
Need a logo with the right files, from the start?
See the packages and included formats or start your order — every package includes real SVG vector files, with no hidden costs.