You have a logo — whether you made it yourself, a friend drew it, or you pulled it from a free generator — but you have no real way of knowing if it's "good enough." It looks fine on your monitor. But does it look just as good as a 16-pixel favicon? Does it stay readable on a busy background? Can someone with color vision deficiency tell it apart?

These aren't questions you can answer just by eyeballing it. That's why we built the LogoLabs Logo Grader — a free tool that analyzes your logo and gives you an objective score, plus concrete explanations of what's working and what isn't.

How it works, in short

You upload your logo file (image or vector), and the tool analyzes it automatically using a visual-analysis AI model. You get:

  • An overall score from 0 to 100.
  • A letter grade, from A to F — A for 90-100, B for 80-89, C for 70-79, D for 60-69, F for below 60.
  • An individual score, also 0-100, for each category evaluated separately.

It's free and takes just a few minutes, from upload to result.

What actually gets evaluated

The Logo Grader doesn't just judge how a logo "looks" at first glance — it checks ten different dimensions, each relevant to how the logo performs in the real world, not just on your screen:

  • Simplicity — an overly complicated logo becomes hard to recognize and hard to reproduce at small scale.
  • Scalability — how well the logo holds up from a tiny icon (like a browser tab) up to a large banner.
  • Readability — if it has text, how easily it reads at different sizes.
  • Visual balance — whether the elements are distributed harmoniously, not clustered to one side.
  • Accessibility — including how the logo performs for people with color vision deficiencies (simulated across the main types of color blindness).
  • Memorability — how easy the shape and concept are to remember.
  • Versatility — whether it works well on different backgrounds (white, black, busy colors).
  • Technical quality — execution issues: resolution, artifacts, clean linework.
  • Originality — how distinctive it is compared to the generic templates many others use.
  • Typography — whether the fonts used (where applicable) are well chosen and well executed.

Each of these ten categories gets its own score, and the overall score is a weighted combination of all of them, not a single subjective impression.

Why this matters for a small company

A logo doesn't just live on a big screen, under perfect conditions. It shows up:

  • As a tiny favicon in a browser tab.
  • On a black-and-white invoice.
  • On a three-meter banner at an event.
  • On a busy background, on social media.
  • Seen by customers with different types of color perception.

If your logo only works well under "ideal" conditions, it actually has a hidden problem that shows up exactly when it matters most — in print, on a street sign, in a tiny profile picture.

What you actually get after checking

The result includes the overall score, the letter grade, and explanations for each category — not just a bare number, but clear points on what should be improved and why. It's useful whether you want to know if your current logo "holds up," or you're considering investing in a new one and want an objective starting point, not just an opinion.

A few common mistakes a low score catches

From the analyses run so far, a few issues keep coming up in hastily improvised logos:

  • Too much fine detail — looks fine at 1000 pixels, but turns into a blurry smudge at 32 pixels, which is exactly the size a logo appears at most often (favicon, app icon, profile picture).
  • Insufficient contrast — text or a symbol that gets lost on certain backgrounds, especially for people with color vision deficiencies.
  • A mismatched generic font — chosen quickly, with no connection to the brand's personality.
  • No vector file — not a "score" issue in itself, but it means any future resizing of the logo will look bad, no matter how good the underlying design is.

Each of these shows up explicitly, with its own score, in the Logo Grader report — you don't have to guess what isn't working.

If the score comes back low, what next?

A low score doesn't mean you have to scrap your current brand and start over — it means you know exactly where the logo falls short: maybe it's too complex, maybe it doesn't hold up at small sizes, maybe it has contrast issues. From there, you have two options:

  1. Fix the specific issues, if you already have design resources.
  2. Order a new logo, custom-made, through a process designed to avoid exactly these problems from the start — multiple concepts, revisions included, real SVG vector files in every package, from €20 to €100, with delivery in 24-48 hours.

The difference from a quick patch job is that a logo built correctly from the start — with simplicity, scalability, and accessibility considered from day one — never needs to be "checked and fixed" later.

Test your logo for free now

It costs nothing and takes a few minutes: upload your current logo to the Logo Grader and see exactly what score you get and why.

Want a logo built correctly from the start?

See the packages and pricing or start your order — custom concepts, vector files included, delivery in 24-48 hours, with a 30-day money-back guarantee.