You've registered the company. You've got the registered address, the bank account, maybe even your first client lined up. And then it hits you: you don't have a logo — and you need one on the invoice, on the website, on the Facebook page, maybe on a sign at the door. You don't have time for a three-week branding process. You need something professional, now.
That's exactly the scenario this guide is built for.
Why you need a good logo from day one
A logo isn't a vanity item. It's the first visual signal any client, partner, or bank sees when they interact with your company. A generic logo, thrown together in a free generator in five minutes, sends a message — often without you meaning to — that the company behind it is just as improvised as its logo.
It doesn't have to be expensive. It just has to be yours, tailored to your brand, and it has to show that the company behind it is real and serious.
What you don't actually need
As a founder just starting out, you probably don't need:
- A €1,000+ branding agency with strategy sessions and a 3-6 week delivery timeline.
- Dozens of revision rounds or a "full rebrand" — you need a good logo, not a 40-page strategy deck.
- A monthly subscription just to be able to download your own logo later.
What you actually need
- A custom logo, not a template your direct competitor is already using.
- Vector files (SVG) — so you can resize your logo from a website favicon to an outdoor sign without losing quality.
- Full commercial ownership — the logo belongs to your company, no hidden strings attached.
- Fast delivery — in days, not weeks, because you already have ten other things to sort out for your new company.
- A fair price — somewhere between free-and-generic and €1,000-agency.
How the LogoLabs process actually works
- Start your order at /order and pick the package that fits your budget.
- Talk to a conversational AI strategist ("Emma") who asks about your company, what you do, who you serve — like an agency brief, but in a few minutes instead of a scheduled meeting.
- Get your first concepts in 24-48 hours, depending on the package you chose.
- Request revisions — every package includes several rounds of adjustments, so the logo ends up exactly right.
- Pay once — no subscription. Full commercial ownership transfers to you the moment you pay.
Packages and pricing, for a founder who compares the numbers
| Package | Price | Concepts | Revisions | Delivery | Formats |
|---|---|---|---|---|---|
| Essential | €20 | 3 | 2 | 48h | PNG, JPG, SVG |
| Signature (most popular) | €50 | 5 | 3 | 36h | PNG, JPG, SVG |
| Bespoke | €100 | 10 | 5 | 24h | PNG, JPG, SVG, EPS, AI |
Every package includes a 20-page brand guide and a 30-day, no-questions-asked commercial money-back guarantee — distinct from the 14-day legal right of withdrawal for distance contracts, which you explicitly waive when you request work to start immediately (that's the condition for getting concepts in 24-48h instead of waiting out the 14 days).
For most newly registered companies, the Signature package (€50, 5 concepts, 36h delivery) is the most popular choice — enough options to choose from, at a price that fits a start-up budget.
A question a lot of founders ask: "but it's just AI, isn't that kind of generic?"
Fair question. The difference isn't the word "AI" — it's the process. A generic generator gives you instant, template-based variations with no context about your company. At LogoLabs, the process starts with a real conversation about your brand — what you do, who for, what you want to communicate — and only then generates concepts built for you, not for anyone who happens to click the same button.
You get to see the concepts before you pay for the next round — you're not buying blind.
What to do if you already have a logo but aren't sure it's any good
If you've already improvised something — a logo you made yourself, one a friend put together, or something out of a free generator — you don't have to guess whether it's good enough. You can check for free, in a few minutes, with our Logo Grader: you get a score and clear points to improve, at no cost.
What's next
A good logo for a new company doesn't have to cost €1,000 or take three weeks. It has to be tailored to your brand, delivered fast, with real vector files and clear ownership — at a price that matches a start-up budget.
Ready for a professional logo for your company?
See the full packages or start your order now — the first concepts arrive in 24-48 hours, with a 30-day money-back guarantee.